Matthew Glendinning
@mattglen
European Sponsorship Editor at SportBusiness Group. Views are my own.
24-02-2011 13:22:03
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Blame the brands for not being brave enough, or the sellers for not being savvy enough, but this hasn't budged for around a decade. When it eventually sells, possibly to Allianz as revealed by SportBusiness, this may well look like a bargain in five years time.