Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile
Maruf H. Sheikh

@marufhsheikh

- Head of Sales @ Zero Billion
- Scaling Brands from Zero to Billion
- Managed $3M+ in Revenue

ID: 1393576556098842627

linkhttp://zerobillionglobal.com calendar_today15-05-2021 14:38:58

328 Tweet

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Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile Photo

Many companies do not face issues with traffic rather they have issues with leakage. -They are adding new channels -while the broken funnels are not fixed yet. -They are increasing budgets -Before they have steady conversions.

Many companies do not face issues with traffic rather they have issues with leakage.

-They are adding new channels
-while the broken funnels are not fixed yet.
-They are increasing budgets
-Before they have steady conversions.
Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile Photo

-People lose their motivation. -Their energy levels change throughout the day. -The system continues its operations without interruption.

-People lose their motivation. 
-Their energy levels change throughout the day. 
-The system continues its operations without interruption.
Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile Photo

More activity doesn’t always lead to better results. Activity is clear. Progress isn’t. -Busy calendars. -Full dashboards. -Constant motion.

More activity doesn’t always lead to better results.

Activity is clear. Progress isn’t.

-Busy calendars. 
-Full dashboards. 
-Constant motion.
Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile Photo

Why Growth Slows Even When Effort Increases One of the biggest frustrations in business and marketing is this: -You work harder. -You invest more time. -You increase activity.

Why Growth Slows Even When Effort Increases

One of the biggest frustrations in business and marketing is this:
 -You work harder.
 -You invest more time.
 -You increase activity.
Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile Photo

More activity doesn’t always lead to better results. In fact, it can sometimes cause results to disappear. → More actions, less leverage → More experiments, less learning → More speed, weaker decisions → More output, flatter outcomes

More activity doesn’t always lead to better results. In fact, it can sometimes cause results to disappear.

→ More actions, less leverage  
→ More experiments, less learning  
→ More speed, weaker decisions  
→ More output, flatter outcomes
Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile Photo

When metrics look good but results feel off, pay attention to that feeling. Numbers can be impressive, but system reveal the truth. → High CTR, low buying intent → Strong traffic, weak qualification → Growing lead, shrinking margin → Clean dashboards, messy decisions

When metrics look good but results feel off, pay attention to that feeling. Numbers can be impressive, but system reveal the truth.

→ High CTR, low buying intent  
→ Strong traffic, weak qualification  
→ Growing lead, shrinking margin
→ Clean dashboards, messy decisions
Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile Photo

Scaling doesn’t fix your business. It reveals what you’ve been avoiding - Weak targeting becomes expensive. - Poor tracking becomes fake growth. - Messy offers become amplified confusion. - Loose systems become daily chaos. - Hope-based decision become measurable losses

Scaling doesn’t fix your business. It reveals what you’ve been avoiding

- Weak targeting becomes expensive.  
- Poor tracking becomes fake growth.  
- Messy offers become amplified confusion.  
- Loose systems become daily chaos.  
- Hope-based decision become measurable losses
Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile Photo

This is not about pretty dashboards. It’s about control. When I see a screen like this, I don’t think “nice CTR. → I think — where is the leak? → Where is the wasted intent? →Where can we push harder?

This is not about pretty dashboards.
It’s about control.
When I see a screen like this, I don’t think “nice CTR.
→ I think — where is the leak?
→ Where is the wasted intent?
 →Where can we push harder?
Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile Photo

Profitable growth looks different: → Clear tracking before scaling → Intent-based targeting → Clean campaign structure → Ruthless optimization → Data-led decisions, not emotions

Profitable growth looks different:

→ Clear tracking before scaling 
→ Intent-based targeting 
→ Clean campaign structure 
→ Ruthless optimization 
→ Data-led decisions, not emotions
Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile Photo

Most businesses don’t have an ads problem. They have a tracking problem. → Campaigns run without clean conversion data → Decisions made from clicks, not outcomes → Budget scaled before the system proves itself → Optimization based on guesses

Most businesses don’t have an ads problem.
They have a tracking problem.

→ Campaigns run without clean conversion data
→ Decisions made from clicks, not outcomes
→ Budget scaled before the system proves itself
→ Optimization based on guesses
Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile Photo

Most businesses think the problem is traffic. So they increase the budget. But the real issue usually sits deeper in the system. → If tracking is broken, data becomes misleading → If the landing page is weak, clicks become wasted spend

Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile Photo

Most businesses think the problem is traffic. So they increase the budget. But the real issue usually sits deeper in the system. → If tracking is broken, data becomes misleading → If the landing page is weak, clicks become wasted spend

Most businesses think the problem is traffic.

So they increase the budget.

But the real issue usually sits deeper in the system.

→ If tracking is broken, data becomes misleading
→ If the landing page is weak, clicks become wasted spend
Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile Photo

Busy days don’t always mean real progress. Sometimes they just mean we’re doing a lot of work. → Campaigns are launched → Dashboards are checked → Numbers are reviewed → Tasks keep moving all day

Busy days don’t always mean real progress.
Sometimes they just mean we’re doing a lot of work.

→ Campaigns are launched
→ Dashboards are checked
→ Numbers are reviewed
→ Tasks keep moving all day
Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile Photo

Most advertisers don’t have a traffic problem. They have a tracking problem. ⤷ Clicks are coming in.   ⤷ Money is going out.   ⤷ But no one knows what’s actually working.

Most advertisers don’t have a traffic problem. They have a tracking problem.   
⤷ Clicks are coming in.   
⤷ Money is going out.   
⤷ But no one knows what’s actually working.
Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile Photo

We changed the focus → → Right audience instead of random traffic → Qualified leads instead of more leads → Real results instead of vanity metrics

We changed the focus →

→ Right audience instead of random traffic
→ Qualified leads instead of more leads
→ Real results instead of vanity metrics
Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile Photo

Most businesses think running ads = getting results That’s the biggest mistake Running ads without proper tracking is like driving blind

Most businesses think running ads = getting results

That’s the biggest mistake

Running ads without proper tracking is like driving blind
Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile Photo

They were running Google Ads for lead generation with a daily budget of about $20. At first glance, everything seemed “fine.” - Ads were getting clicks. - Traffic was flowing in. - Campaigns were active.

They were running Google Ads for lead generation with a daily budget of about $20. At first glance, everything seemed “fine.” 

- Ads were getting clicks. 
- Traffic was flowing in. 
- Campaigns were active.
Maruf H. Sheikh (@marufhsheikh) 's Twitter Profile Photo

The Fastest Way to Get High-Quality Leads → You don’t need more budget… you need better structure. ⤷ Same budget ⤷ Same market ⤷ Completely different results

The Fastest Way to Get High-Quality Leads

→ You don’t need more budget… you need better structure.

⤷ Same budget
⤷ Same market
⤷ Completely different results