As Labour’s polling lead persists, our director Joe Twyman discusses how Keir Starmer is viewed by voters.

“I think the crucial point here is not so much about Keir Starmer’s performance in absolute terms, but his performance relative to Rishi Sunak.”

🚨New Voting Intention🚨
Labour lead widens to twenty points in our latest results.
Con 25% (-1)
Lab 45% (+1)
Lib Dem 9% (-)
Reform 11% (-)
SNP 3% (-)
Green 5% (-1)
Other 4% (+2)
Fieldwork: 12th-15th April 2024
Sample: 1,944 GB adults
(Changes from 22nd-25th March 2024)

With Reform UK's vetting procedure coming into question, we look back on director Joe Twyman's recent discussion of the party's electoral prospects.

'The difficulty that Reform will have come an election is that you have to find 600 candidates...in such a short period of time.'

With the number of Labour Party members in decline, our director Joe Twyman explains why party membership figures do not tell the whole story.

'If I were the Labour Party, the more important number would be the lead in the polls rather than the membership numbers.'

Delighted to be working with General Federation of Trade Unions as part of our rapidly expanding client base.

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In the world.

With division over trans issues in the news again this week, our director Joe Twyman explains why he believes it is 'highly unlikely' that these issues will have a significant effect on the result of the next general election.

In light of this week's much-publicised MRP projecting fewer than 100 seats for the Conservatives, our director Joe Twyman explains to Peter Cardwell why MRP is not a 'magic bullet'.

Online panels cross the board have a problem reaching LibDem voters. It’s as simple as that.

All this sophisticated analysis is just missing obvious methodological issues that nobody cares about anymore, or doesn’t understand.

The joy of stucco, one of London’s most quintessential & most over-looked materials, hiding in plain site …

Fantastic to see Bombe already making waves. This company will change how we think about data, AI and how we use it.

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Bombe has been featured on BBC News (UK) this morning, talking about our revolutionary AI model. Thanks Joe Twyman for the mention!

If you want to be part of the best audience insight and targeting model in the world then get in touch: bombe.io

NEW AI FOCUS GROUPS:

In our latest AI Focus Groups we asked a sample of 1,440 collected by our panel partner Deltapoll in their own words what one policy would make them vote Conservatives or The Labour Party.

Our model is trained to analyse and group by sentiment and has

NEW:

We’ve been using our AI focus group model to test the reaction of the public to different adverts in the Facebook ad library. Below is an advert that the Conservatives spent £8,000 on promoting Rishi Sunak's Whatsapp channel.

We asked 1,100 people to say what they

Loved helping the team createstreets to do this work.

Some threads are worth recycling…

👀

ATTITUDES TO HOUSE BUILDING

Our model for AI Focus Groups takes in this case 1,180 interviews between 24-24th Feb 2024 collected by our panel partner Deltapoll and asks people to answer questions in their own words. Our Bombe machine then groups the answers into categories by