Another top performance from #NGAHR ! We've been ranked as a ‘Star Performer’ in Everest Group Workday-based HR Business Process Services (HR BPS) #PEAKMatrix Assessment. Annual review ranks top 10 service providers ngahr.com/blog/nga-human… #Workday #HRBPS #HR #partnership

This day in search marketing history: February 9 ift.tt/CXsaewE Google Buzz launches In 2010, Google revealed its latest attempt to create a social network and compete with Facebook and Twitter. And they called it Google Buzz. Buzz was tied to two main elements – Gm…

This day in search marketing history: February 10 ift.tt/Pnf79ba Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. The Page Layout Algorithm downgraded the ranking of w…

This day in search marketing history: February 12 ift.tt/5VqTPDy Google penalizes JCPenney for link scheme In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Times was apparentl…

This day in search marketing history: February 13 ift.tt/Wh5xnek Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for …

This day in search marketing history: February 14 ift.tt/hM0Xg6E Google Webmaster Tools comes out of beta In 2007, Google Webmaster Tools officially came out of beta. Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Aug. 4, 2006. Goog…

This day in search marketing history: February 16 ift.tt/DXhicdx Google’s John Mueller: Try to avoid link building In 2015, Google’s John Mueller was asked on a Google+ hangout “is link building in any way good?” Mueller’s initial response: “in general, I’d try to av…

This day in search marketing history: February 18 ift.tt/02P86V4 Yahoo stops using Google search In 2004, Yahoo stopped using Google’s web search results and rolled out its own new index and ranking system. Although Yahoo had purchased Inktomi in December 2002, Yaho…

This day in search marketing history: February 19 ift.tt/Upm59gy Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads)…

This day in search marketing history: February 20 ift.tt/5chOMqf Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag. Google did not announce this change, which had actually happen…

This day in search marketing history: February 21 ift.tt/EndGte0 Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a we…

This day in search marketing history: February 26 ift.tt/qiP1F8d Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. This algorithmic change would ha…

This day in search marketing history: February 27 ift.tt/UGrTPRX Google Panda Update 3.3 and Venice In 2012, Google confirmed the Panda Update 3.3 as well as a noteworthy change to local search rankings. Panda 3.3 was a refresh of the Panda system, meaning none of t…

This day in search marketing history: March 1 ift.tt/5t4wdlS Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. Previous versions of the document had been leaked many times prior to this. But this was th…

This day in search marketing history: March 7 ift.tt/A2wrE3X Google adds landing page load time to Quality Score In 2008, Google AdWords confirmed a new addition to Quality Score: landing page load time. Google said they did this for two reasons: First, users have …

Why Facebook advertisers should test Performance Max ift.tt/4PDYCLO Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. The early days of a new Google Ads pro…

This day in search marketing history: March 16 ift.tt/ScIQpD8 Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. (That’s 106 days from today.) Previously processed data in Universa…

This day in search marketing history: March 24 ift.tt/3Zlm7cj Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. RankBrain was the third…

This day in search marketing history: March 26 ift.tt/OrhiAz5 More sites move to Google mobile-first indexing In 2018, Google announced it had enabled mobile-first indexing for more websites. This was the first time Google had confirmed it was moving a large number …

This day in search marketing history: March 27 ift.tt/7QJKAxM Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether clicks from org…