mark veyret
@markveyret
Global innovator, morphing knowledge into value, co-creating new business models, digital transformer, hungry 4 disruptive thoughts.
ID: 43872098
http://www.linkedin.com/in/markveyret 01-06-2009 11:57:30
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So what are most powerful ways to generate positive buzz via eWOM (electronic word-of-mouth) for new product launches? The excitement generated by a new product, and its perceived riskiness were primarily responsible for inducing consumers to spread eWOM. strategy-business.com/blog/Electroni…