When creating a marketing call-to-action mention the benefit. Example: ❌ Click link for PDF download ✅ To gain new clients without the hassles of traditional prospecting click link now for immediate access to your exclusive report.

When I completed my #marketing degree in 1981 there were 2 channels - print and electronic. Today there countless Internet and #socialmedia channels to identify, reach, and engage target audiences. Create educational and marketing content. Highlight your value to target clients

Each adviser seeking to grow their firm needs an #InfluencerMarketing strategy. ✅ Who are the gatekeepers to your ideal clients? ✅ How can you build a collaborative relationship where you grow your businesses together. Have a long-term focus not a short-term sales agenda

An advice based professional can have up to 3 publishing roles for their #contentmarketing roles: 1️⃣ Author of content 2️⃣ Curator of third party content - make comments for context 3️⃣ Commentator - on industry trends and events Publish content to be branded as an expert

It’s the beginning of a new financial year in Australia. Do you have a growth strategy that features: ✅ Clear targets to achieve ✅ Social media engagement #SMM ✅ Marketing calendar ✅ #contentmarketing ✅ Client Value Proposition These are commonly missed in plans

The Future Depends on What You Do Today One of my favourite sayings. As we plan for 2023, make resolutions, set #goals; remember - It’s what we do today, now, that moves us forward. Take action. Create routines. Implement a plan. Make 2023 a year of outcomes #2023resolutions

A new report about building product selection and information released yesterday shines much-needed light on the way architects, designers, and building professionals choose building products in a post-Grenfell world. Read now: alspec.com.au/latest-news/20…

If you are looking for educational content on how project managers fix building faults - get this. Great for #stratamanagers and #ownercommittees. #combustiblecladding

Its like England has three number 11s!#Ashes2023

#AFLPiesLions - BT your nonsense is ruining this game.

NOvember is here. How many NO's can you get in November?

How I unblock creativity: 1. Go on a 60-minute walk without my phone, notebook, or any way to capture ideas 2. Sprint home 7 minutes in so I can capture the idea that came up during those first 7 minutes Works 100% of the time.

Be generous with your marketing. Instead of selling, educate. Share insights, stories, and helpful content that empowers clients to make informed decisions. Generosity builds trust, engages prospects, and inspires referrals. #ContentMarketing

Make 2025 your year of influence and growth! Use #InfluencerMarketing to educate, build trust, and collaborate. Share tailored, value-driven content that showcases empathy and expertise. No hype—just thought leadership that drives success.

Advisers with a great reputation: Turn your strengths into consistent referrals with #InfluencerMarketing. Share educational content, grow relationships, and publish where your ideal clients are active. Build trust and make your advice a magnet for success! #ContentMarketing

Are your eyes open to the growth opportunities in the digital world? Ideal clients, influencers, & networks await on social media. Build a presence, share your expertise, and engage where prospects are active. Don’t let traditional off-line methods hold you back!  #Marketing

Want your marketing to standout? Combine marketing messaging (focused on benefits & calls-to-action) with educational messaging (stories, insights & expertise). Show clients you understand and empathise with them. Don’t just sell, educate and share your expertise. #Marketing

Client stories are more than testimonials, they’re proof of your expertise. Share real client experiences to show empathy, tailored solutions & measurable outcomes. Make the client the hero, don’t use a sales pitch. Build trust, educate, and grow your niche. #ContentMarketing

Are your expertise & experience being fully utilised? Advisers thrive when working with clients who value tailored, specialist advice - not generic solutions. Define your ideal client, update your advice model, and let your talents shine.  #GoToExpert #AdviserTips

Random social posts feel productive, but without a strategy, they lack impact and don’t build a brand. A cohesive #Marketing strategy ensures consistency, builds your reputation, and targets the right audience. Don’t just post—plan, execute, and grow with purpose. #AdviserTips