.@UofA integrated athletics' #BearDown into University's strategic plan and brand. #AMAHigherEd

.@UofA #boundless brand spirit advanced the strategic plan and created communications consistency. #AMAHigherEd

How do you get presidential buy-in? Have the marketing support the president's goals. The money will follow #AMAHigherEd

2 #AMAHigherEd

Email is not dead yet. 93% of HS seniors use email at least once/week compared to 82% of seniors in 2013. #eexpect #AMAHigherEd

Feel like I've been living under a rock not knowing about Yik Yak! Always learning at #AMAHigherEd!

CMO: Be strategic and proactive, not operational and reactive. #AMAHigherEd

Too many institutions are reporting outcomes and not cause. Understanding cause is important. #AMAHigherEd

There is a synergy between politics and higher Ed and that is coalition building. #AMAHigherEd

We all remember where we were on 9/11, but amazing to hear the story from The White House press secretary Scott McClellan #AMAHigherEd

Former White House press secretary Scott McClellan recounts 9/11 in closing keynote. #AMAHigherEd

Groovin on my commute with @DJRawn and #oldschool jamz! Gr8 way to start the day! #hienergy

Thank goodness for @DJRawn and his old school #Globalization beatz to help me survive the #BayArea commute. #ThrowbackThursday

Culture is not about values; it's about expectations on how to behave. #gsengage