Let's make these together.

Building an in-house brand team early on I think has been the most rewarding decision we made. No creative agency can match the drive and ownership of a small brilliant in house team. What's your take? This is from our hallowen shoot. Coming soon!

The 2 rules that we ensure every creative passes if it's made for performance, a. Does the copy 'alone' land the idea? b. Does the visual 'alone' land the idea? If both are yes, then it's a double engine creative :) Worth testing! It's easy to get enamored by a catchy line or

Can you give it all up and live on a boat? Everyday a new port! That's what Vaidehi & Gaurav did & now they are living & sailing across the world on their 42 ft sail boat Reeva. During the lock down I had seen so much of firangs living on boats content & wondered what would it

Criticism is easy. But to take out the time and write a good word to someone without any incentive, is love like no other. This is the fuel that drives me as a founder. KILRR

4 aane ki murgi, 12 aane ka masala. We get this a lot :) But the truth is, you get what you pay for! Food is screwed. Not doing the insurance trick on you, but that’s been my learning over the last 1 year running a spice company. Big brands have MRPs that are close to the COGS

Our Blinkit today at its peak is doing numbers every hour that we do otherwise in a day! KILRR parties happening across India. Thanks to Qcom, young brands like us today have a distribution (120+ cities) that took FMCGs years to build. Albinder Dhindsa thank you & keep building! 🫡