SBdM, "content is anything the audience chooses to view" #cnc15gr

SBdM, "brands are competing against everyone's creativity nowadays" #cnc15gr

" focus on the audience, deliver value beyond product, keep planning, become a storyteller, output sustainable strategy, use data" #cnc15gr

"It doesn't have to be complicated, native content, it is about finding the right people to execute it" #cnc15gr

"Your likes & retweets don't tell you if a brand's native content is successful. Further data analysis is needed" #cnc15gr

The Greek side now on! Ο Άγγελος Γαλανάκης παρουσιάζει case studies της MindshareGreece #cnc15gr

Άγγελος Γαλανάκης, "content is the King" #cnc15gr

4WiseMonkeys παρουσιάζουν τώρα! #cnc15gr

4WiseMonkeys, "consumers have an antib***t sensor" #cnc15gr

Γεωργία Ζαχαράκη OMD, "owning the media, not renting them" #cnc15gr

Tristan Lavender, "make it personal: how to humanize your B2B content marketing" #cnc15gr

Tristan Lavender, "still is the human connection that makes the difference" #cnc15gr

Tristan Lavender, "accompany your buyers on their journey" #cnc15gr

Tristan Lavender, "content doesn't build trust. People do." #cnc15gr

Ross Cathcart on stage, "content marketing isn't marketing, it's journalism" #cnc15gr

Well said @AlexGRwords #m2wgr x.com/_effect/status…