@lulumeservey : This Apple ad is what happens when you try to be “edgy” with no consideration for strategy. Consider first principles: 1) Apple is a brand built on giving people a sense of inspiration and joy (eg, the colorful 25000s iPod ads) 2) Their target audience is consumers who are • TwiCopy

Lulu Cheng Meservey

@lulumeservey

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Founder of ROSTRA. Ex-Activision and Substack. “Meservey isn’t your typical flack.” -The Information. Writing getflack.com

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Lulu Cheng Meservey

@lulumeservey

a year ago

This Apple ad is what happens when you try to be “edgy” with no consideration for strategy. Consider first principles: 1) Apple is a brand built on giving people a sense of inspiration and joy (eg, the colorful 2000s iPod ads) 2) Their target audience is consumers who are

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