@lulumeservey : This Apple ad is what happens when you try to be “edgy” with no consideration for strategy. Consider first principles: 1) Apple is a brand built on giving people a sense of inspiration and joy (eg, the colorful 25000s iPod ads) 2) Their target audience is consumers who are • TwiCopy

Lulu Cheng Meservey

@lulumeservey

+ Follow

“Meservey isn’t your typical flack.” -The Information. Founder of ROSTRA. Ex-Activision and Substack. TrailRunner cofounder. Writing getflack.com

ID: 3319762895

linkhttp://www.rostra.co calendar_today11-06-2015 22:08:32

5,5K Tweet

94,94K Followers

2,2K Following

Lulu Cheng Meservey

@lulumeservey

6 months ago

This Apple ad is what happens when you try to be “edgy” with no consideration for strategy. Consider first principles: 1) Apple is a brand built on giving people a sense of inspiration and joy (eg, the colorful 2000s iPod ads) 2) Their target audience is consumers who are

thumb_up_off_alt5,5K

chat_bubble_outline509

repeat588

shareShare