Looking forward to present our latest research paper on the #marketing effect of #crowdfunding at #GForum 2019! FGF #innovation #innoBOMA w/@baccito Timm Wagner Jörn Block & Kai-Ingo Voigt

It’s about to start! Great to be part of the #GForum conference for the third time in a row - this year at the beautiful @wuvienna FGF #innovation #innoBOMA

Presenting our latest research on the #branding effect of #crowdfunding at the #GForum 2019 was fun! FGF WU Vienna #innovation #innoBOMA

CfP: The 18th Open and User Innovation Conference (#OUI2020) 6-7 July, 2020 @ RWTH Aachen University, Germany - see more here: oui.open-innovation.com/call-for-submi…

Exams are on! Grateful for our COVID-19 task force #Covid_19 #fau #academiclife FAU WiSo w/ Kathrin Moeslein @baccito

What do you love about being an academic? I love learning every day, developing new research, analysing data, working with young researchers, collaborating with others, writing, witnessing students grow and fall in love with a field. It’s not perfect but I love my job. 🧠😎😍

Yeah, paper accepted for presentation at World Open Innovation Community conference! “How and When is a Firm’s Open Source Philosophy Attractive for Consumers?” If you want the answers, join my presentation :-) #innoBOMA #FAU

Dreams do come true!!! I just got an accept from Entrepreneurship Theory and Practice 🙏🏼 #innoBOMA #FAU

#DRUID steht übrigens für Distance Rules are Unimportant In Denmark. Aber real talk, es ist Balsam für die Seele auf einer Konferenz wieder unter Menschen zu kommen. #grateful

Happy to present my research (in person!!) on when and how firms’ open source philosophies are attractive for consumers @DRUIDsociety #DRUID21

Great session at #DRUID21

Great to have Kasper Rorsted, CEO of adidas, as our guest speaker (in person!) today FAU Erlangen-Nbg FAU WiSo

Happy to see our paper “The Legitimization Effect of Crowdfunding Success: A Consumer Perspective” finally published online in Entrepreneurship Theory and Practice w/@baccito Timm Wagner Jörn Block & Kai-Ingo Voigt #crowdfunding #consumer #research Check it out: journals.sagepub.com/doi/full/10.11…

Consumers react differently to the same young venture and its product if they learned that it carried out a successful crowdfunding campaign. Lesson: 👉 clearly communicate crowdfunding success to consumers (e.g., label as “successfully crowdfunded”). journals.sagepub.com/doi/10.1177/10…

Happy to share that our paper “The Legitimization Effect of Crowdfunding Success: A Consumer Perspective” is now open access Entrepreneurship Theory and Practice - link to the paper: journals.sagepub.com/doi/full/10.11…

A nudge? If you have the green stamp, you’re a committed person towards sustainability. If you don’t, you’re not part of the group. Well done #DRUID22

Had a great time at the Behavioural Insights into Business for Social Good Conference. Thank you @White_K8 and team for setting up such an excellent conference! UBC Sauder School

Good to be back Academy of Management AOM TIM Division ENTDivision_AoM FAU Erlangen-Nbg #AOM2022

It’s a strike #ACR2022 Association for Consumer Research (ACR)

Do #consumers react differently to a #product upon learning it was codeveloped with a #university? A new Journal of Marketing study shows collaborating with universities is beneficial not only for #innovation but also for #marketing: bit.ly/3q3KmK6 Lukas Maier @baccito