NEW PAPER ALERT - Our meta-analysis with Kristin Diehl and Wendy Wood is out Journal of Marketing ! Are you curious about the impact of mental simulation on consumer behavior? We analyzed the 40-years of literature and data from 40,705 respondents. #Thread

AMAZING, INCREDIBLE, SUPERB!!! This Journal of Marketing study shows that influencers’ use of high-arousal language can affect consumer trust and, in turn, how consumers engage with content 🎧 Luca Cascio Rizzo Francisco Villarroel Matteo De Angelis #influencermarketing bit.ly/43Y6KE0

In this podcast we chatted about my forthcoming JM paper on influencers and language!! Check it out open.spotify.com/episode/177U6m…

This episode is INCREDIBLE!!! Join host Bitty Balducci (WSU Carson College of Business) as she interviews Luca Cascio Rizzo (Luiss Guido Carli) and Alicia Underwood (TwentyThree, LLC) about how #influencers' use of high-arousal language can help—or hurt—customer engagement 🎧 podcasters.spotify.com/pod/show/jm-bu…

❗ A new Journal of Marketing study shows how social media users react more positively to #influencers who use exclamation points, emojis, and words like "amazing" if the influencer has fewer followers. Luca Cascio Rizzo Francisco Villarroel Matteo De Angelis Fast Company fastcompany.com/91110684/there…

Nice to see that #harvardbusinessreview made an #IdeaWatch note about our paper on speaking slower!

🥹 Questo momento: Jannik scopre di essere 𝐧𝐮𝐦𝐞𝐫𝐨 𝐮𝐧𝐨 al mondo #EurosportTENNIS #Sinner #RolandGarros

Check out our latest piece! w/ jonah berger & Matt Rocklage

🚨 NEW RESEARCH 🚨 What makes AI ads more effective? Ignazio Ziano and I found that prompting #GenAI with more concrete language and questions is a simple way to boost AI ads’ effectiveness. Paper here: t.ly/BpLMc

This episode is INCREDIBLE!!! Join host Bitty Balducci (WSU Carson College of Business) as she interviews Luca Cascio Rizzo (Luiss Guido Carli) and Alicia Underwood (TwentyThree, LLC) about how #influencers' use of high-arousal language can help—or hurt—customer engagement 🎧 podcasters.spotify.com/pod/show/jm-bu…

Forza, Fabio 🇮🇹 The ever-entertaining Fabio Fognini is into the third round after defeating Ruud, 6-4, 7-5, 6-7(1), 6-3 🍿 #Wimbledon

Couldn’t resist :)

MUSETTI'S MOMENT 🇮🇹 🤌 The Italian reaches his maiden Grand Slam semi-final 💪 #Wimbledon | Lorenzo Musetti

DocSIG’s thrilled to announce our special session, “Strategic Insights: Who Went Where Report Presentation and AI Applications for Doctoral Students” which will take place on Saturday, Aug. 17th at 8am directly succeeding the Mentors Breakfast.

New research in Science Advances with @notsamsunknight and Yakov Bart! Why do some stories captivate us and some don’t? We analyzed 30,000 stories across movies, TV, novels, and fundraising pitches to predict success. Here’s what we found... (thread) science.org/doi/10.1126/sc…

I see job market candidates saying that they can do experiments, neural networks, text mining, Bayesian stuff, and so on and so forth. If I had wing, I’d be a plane.

🚀 Just published! Our (w/ yanivdover Davide Proserpio) comprehensive review on online reviews is now online at International Journal of Research in Marketing. A short 🧵: sciencedirect.com/science/articl…

🚨 ACR Special Session 🚨 If you are attending ACR in Paris, consider joining our special session on Automated Audio Analysis! The session explains how to we can parse audio resources to test theory and uncover insights into consumer behavior. See you there!!

🚨 NEW RESEARCH 🚨 It’s often said that people “talk” with their hands. But might hand movement actually shape the impact of communication? Video processing and LMM application on thousands of videos answer this question. w/ jonah berger lnkd.in/dcjMCyvU

When you’re giving a presentation, teaching a class, or pitching an idea, you probably focus on what to say. But what you do with your hands might matter just as much. Check out my latest Journal of Marketing Research paper on hand gestures with jonah berger tinyurl.com/2jpbhv6p AMA Journals