Lori Shefa
@lshefa
wife, mom, tv marketer, podcaster
ID: 21927017
25-02-2009 22:09:40
195 Tweet
42 Followers
118 Following
The former President & CEO of @Promax_Global is with us today! Steve Kazanjian shares his views on how the role of entertainment marketing has evolved, where itโs headed & what he thinks are the biggest issues we all now face. ๐๏ธ๐
Marketing powerhouse Steve Kazanjian is here with us to speak about the process of โpersonal brandingโ - because all smart marketers climbing up their corporate ladders know that to SUCCEED, you need to know WHO and WHAT you and ONLY you, bring to the table! ๐๏ธ๐
Thank you @promax_global for honoring us w/a gold for our work on the ๐บ SHERRI ๐บ launch! We share this w/our clients debmar mercury, our creative collaborators @SerenaCreative & of course Sherri Shepherd who kept us laughing from start to finish!๐๐
Marketing guru Steve Kazanjian is w/us! And if you havenโt listened yet - do yourself a favor & check it out because you may be wasting valuable time juggling when you should be spinning instead! (That will make more sense when you listen.) ๐๏ธ๐
After running the NBC affiliate marketing dept where he had a hand in launching some of the networks most successful shows, Scot Chastain made the leap from creative guy to General Manager guy. He tells us how he made that seemingly impossible transition & how you can do it too!
If anyone can comment on (or โno commentโ on) the state of the local & network relationship, itโs Scot Chastain. Heโs worked on both sides of the fence for years โ at NBC, CBS, ABC, CW, & PBS in a wide range of positions including marketing, sales and general manager. ๐ค๐๏ธ๐
In our Season 2 Finale weโre talking to Ashley Falls the Exec Dir of the entertainment @ClioAwards which if youโre not familiar is the original celebration of creativity recognizing excellence in marketing & communications across film, television, home entertainment & gaming.
Colosseo Maximus. Celebrating 100 years of Los Angeles Memorial Coliseum tomorrow. ๐๏ธโผ๏ธโ๏ธ x.com/uscfb/status/1โฆ
If you entered the @clioawards - youโll definitely want to listen to our convo with Executive Director Ashley Falls ๐๐ป She gives us the who, what, why and whereโs on this years show, tells us what sheโs most excited about and how tequila may or may not be involved. Hmmmm!๐๏ธ๐
We're giving one lucky fan a VIP experience at this Saturday's USC Football โ๏ธ game, presented by Wells Fargo! Repost to enter for your chance to win โคต๏ธ