Technology opens up a rabbit hole of hyperspecialization. READ: hispanicad.com/news/ai-unempl…

In the 1960s, the average NFL team had 5 to 8 coaches: a head coach, a few offensive/defensive assistants, and perhaps a quarterback coach. Today the average NFL team employs more than 30 coaches. READ: hispanicad.com/news/ai-unempl…

In the 19th century, the village barber was also the dentist. In other words: there was no such thing as a dentist. The village barber was specialized in all bodily growths: hair, beard, fingernails, toenails and teeth. READ: hispanicad.com/news/ai-unempl…

Back in the day, if a tooth hurt, it was expeditiously removed. Eventually, science, technology, SOCIETAL VALUES & PRIORITIES evolved. Hey, a tooth is a terrible thing to waste. Lo and behold, dentistry was born. READ: hispanicad.com/news/ai-unempl…

Back in the day, the village barber was the dentist too. Today, there are at least eight types of dentistry subspecialties. General practitioner. Orthodontist. Endodontist (Root Canal Specialist). Not counting hygienists, various assistants et al. READ: hispanicad.com/news/ai-unempl…

There’s no denying that the AI craze is putting enormous pressure on companies big and small to cut costs. The Silicon Valley hype machine is daunting. READ: hispanicad.com/news/ai-unempl…

Exhibit 1: Oracle. A money-printing juggernaut beloved by Wall Street that, still, just laid off 30k employees. The excuse: some AI-related, HR-sanctioned word salad. READ: hispanicad.com/news/ai-unempl…

For a short period of time, AI will look great on the balance sheet. Sooner rather than later, the dam will break. Humans will be needed, again, to pick up the pieces and restart innovation. READ: hispanicad.com/news/ai-unempl…

"When I started out in the advertising racket in the mid-90s, we were more than just copywriters and art directors. We were auteurs." READ: hispanicad.com/news/jingles-r…

Jingles, rhyme, puns, wordplay. READ: hispanicad.com/news/jingles-r…

Advertising was a highbrow craft. We created short films. We wrote manifestos. We were insufferable snobs. READ: hispanicad.com/news/jingles-r…

The sole idea of unironically considering a jingle as a possible campaign course of action could get you ostracized for life from a creative department. READ: hispanicad.com/news/jingles-r…

Jingles, rhyme, puns, wordplay were frowned upon. Impact and memorability were afterthoughts. READ: hispanicad.com/news/jingles-r…

We didn’t really need impact or memorability. Target audiences were sitting ducks. READ: hispanicad.com/news/jingles-r…

We just knew they would swallow down our TV commercials, our radio spots, our magazine spreads. They had nowhere else to go. They had nowhere to hide. Our frenemies in the media department made sure of it. READ: hispanicad.com/news/jingles-r…

We got comfortable, just like our captive audience on their couches at home. We had our heads up our rear ends. READ: hispanicad.com/news/jingles-r…

Eventually, planners joined the party and brought behavioral insights to the table When highbrow met self-help. Oh boy. READ: hispanicad.com/news/jingles-r…

That was then, this is now. Consumers are exposed to a barrage of cognitive slop. We have a split second to get their attention. READ: hispanicad.com/news/jingles-r…

All of a sudden, those damn lowbrow tricks from 1950s advertising start making sense again. Jingles, rhyme, puns, wordplay. Only we call them memes now. The more things change, the more they stay the same. READ: hispanicad.com/news/jingles-r…

Rhetorical qustion: Why are Herschel backpacks better than JanSports?