Liz Sheffield, SHRM-CP (@liz_sheffield) 's Twitter Profile
Liz Sheffield, SHRM-CP

@liz_sheffield

#Freelance copywriter for #HR service providers. Delivering copy that informs, engages and creates conversation. Creator of hrcontentacademy.com

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linkhttp://lizsheffieldcopywriting.com calendar_today25-08-2010 02:39:10

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Liz Sheffield, SHRM-CP (@liz_sheffield) 's Twitter Profile Photo

💡 Use marketing data to understand what your customers need, not what they think they want. It's your responsibility to create a unique solution that solves their problems in ways they didn't consider. #data #marketing marketingweek.com/marketers-misu…

Liz Sheffield, SHRM-CP (@liz_sheffield) 's Twitter Profile Photo

Whether you’re selling to #HR or writing content directed at them, I suggest following a few thought leaders to hear what’s on their minds. Their take on the world of HR will give you an inside look at what’s relevant and important to your HR audience. hrcontentacademy.com/hr-leaders/

Liz Sheffield, SHRM-CP (@liz_sheffield) 's Twitter Profile Photo

"Watch your thoughts. They become words. Watch your words. They become deeds..."Frank Outlaw, late president of Bi-Lo. #HR #development blog.shrm.org/blog/words-mat…

Liz Sheffield, SHRM-CP (@liz_sheffield) 's Twitter Profile Photo

Interesting results from a Stanford study that explored why Zoom meetings can be exhausting. #HR #toomanymeetings hcamag.com/us/news/genera…

Liz Sheffield, SHRM-CP (@liz_sheffield) 's Twitter Profile Photo

Should your brand celebrate April Fools’ Day? "If your brand has never used humor or the element of surprise in its content, don’t do it." #content #brand contentmarketinginstitute.com/2021/03/risky-…

Liz Sheffield, SHRM-CP (@liz_sheffield) 's Twitter Profile Photo

Nearly 60% of workers surveyed said their HR systems are “disjointed, difficult, outdated, and glitchy or provide a poor user experience.” Integrating an LMS with a company’s existing HCM creates 1 system that provides the right information at any time. synchr.com/resources/lms-…

Liz Sheffield, SHRM-CP (@liz_sheffield) 's Twitter Profile Photo

75% of respondents in HR Dive's 2021 Identity of HR Survey said they perform duties outside their department on a regular or ad hoc basis. Not surprising to those of us who've worked in #HR, but I wonder how prevalent this trend is in other job roles. hrdive.com/news/why-are-s…

Liz Sheffield, SHRM-CP (@liz_sheffield) 's Twitter Profile Photo

Develop your leadership with self-assessments. Here are three great questions to get started. #HR #leadership hrmorning.com/articles/boost…

Liz Sheffield, SHRM-CP (@liz_sheffield) 's Twitter Profile Photo

Workplaces have evolved from typically a 2-gen workforce to a 5-gen workforce, and only 6% of workers surveyed feel their leaders are “equipped to lead a multigen workforce effectively.” Here are tips on getting benefits right for everyone in your org. synchr.com/resources/work…

Liz Sheffield, SHRM-CP (@liz_sheffield) 's Twitter Profile Photo

Great examples of content marketing (as usual) from CMI. Love Planters' commitment to donate the $5 million they didn't spend on a Super Bowl ad this year. #giving #marketing contentmarketinginstitute.com/2021/02/plante…

Liz Sheffield, SHRM-CP (@liz_sheffield) 's Twitter Profile Photo

A McKinsey study found that trying to move employees back to the office 100% may create staffing issues. 30% stated they would switch jobs if expected to be fully onsite in the future, and most want to work from home at least 3 days a week. #HR mckinsey.com/business-funct…

Liz Sheffield, SHRM-CP (@liz_sheffield) 's Twitter Profile Photo

This gave me strength today. Thank you. Side note: my 14 y/o son said, after seeing me repost on I.G., "Then why are you *always* telling me to empty the dishwasher?!" Such a smartie.