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What drives ROI in sports advertising? Join ABX Advertising Benchmark Index at the ANA Masters of Marketing Conference in Orlando on Oct 23rd, during the Inclusive Marketing Session, as we unveil powerful data-driven insights to help you maximize returns on your sports advertising investments.

Super Bowl has been consistently the most-watched annual TV broadcast in the U.S. and is widely considered the most expensive single sports media buy. Do you want to leave the effectiveness of your ad to chance? Learn more: bit.ly/ABXSportsImpac… ABX Advertising Benchmark Index #abx #SuperBowl

From our family to yours, wishing you a joyful holiday season and a blessed 2026 filled with peace and prosperity.

Super Bowl ads don’t just capture attention—they build brand reputation. ABX Advertising Benchmark Index latest analysis using the ABX Sports Impact Index™ shows that ads driving Brand Reputation Lift delivered a 62% lift in Super Bowl 2025. The creative signals behind that

What Works in Sports Ads? Sports advertising delivers stronger outcomes when creative is optimized for the environment. The ABX Sports Impact Index™ shows which creative elements drive trust, reputation, and purchase impact—and why. See what works here: adbenchmark.com/products/abx-s…

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