I'm gonna say it; I love Brand Campaigns. - messaging control - push reviews / coupons - protection your brand - simple to manage - incredibly cheap why wouldn't you?

It's not just about the clicks; it's about the full customer journey. The number 1 way to increase your landing page conversion rate? Optimize your offer.

A lot of people get lost, almost hypnotised in the Google Ads metrics. Some of the biggest levers to success is actually outside the account. 🔎 Competition Analysis and 🔁 Offer Revision can turn a dying account around.

The first thing to check when there are 0 conversions in an account? Conversion Tracking It might sound silly, but you would be surprised by how long people will spend searching for account problems when everything is working fine, the wins just aren't making it back to Google

I get a lot of people coming to strategy sessions, asking about ads, well before they have a website or even product market fit. First things first, get sales organically. Then put fuel on the fire and scale.

Just had a mind-bending moment with a client suffering from click fraud. Their question hit me hard: "Who have I pissed off?" It's horrible to hear someone emotionally affected by ad clicks, unaware it's just bots from distant lands, and he wasn't being personally targetted.

Optimise CAC Daily, Weekly, Monthly Optimise LTV Quarterly There are not enough businesses thinking about what does my ideal customer want next?

Setting realistic expectations with clients is the secret to ad account success. Clear goals + realistic promises = satisfied clients and impressive outcomes.

DKI is the cheat code for Google Ad ranks. Dynamic Keyword Insertion Google's ultimate goal is relevancy. By aligning your ad copy with search queries, you make your content more relevant and engaging. DKI is the easiest way to stand out, resonate, and climb the ad ranks.

I didn’t have any success until I had dozens of business failures under my belt. If I gave up when it failed, or got hard, I wouldn’t be where I am today. Google ads is exactly the same You hire a team, because they won’t give up, they will keep you on the path. Keep iterating.

Cheat code to business: Focus

Business is hard enough - you don't need those tabs open. Do your weekly prune and close everything. Trust me it will feel good...

As a business, if you don't have an LTV component to your offer, you need to rethink the acquisition. Maybe paid isn't for you...