
Kazuki Ohta
@kzk_mover
@TreasureData Co-Founder/CEO. Entrepreneur with the ♥ of Computer Science🖥 SaaS, Data & Privacy☁️ Tweets are mine.
ID: 4354221
https://www.treasuredata.com/ 12-04-2007 13:35:08
29,29K Tweet
7,7K Followers
2,2K Following

Car sales are won in data, not on the lot. @Subaru unified customer data to one ID, ran test-and-learn with AI scoring, and delivered 14.5x ad efficiency—powered by Treasure Data CDP. I’ve seen this playbook win at scale: buff.ly/MICGuBd

.Treasure Data CDP live in 3 months; dormant CVR 1.8x. Teams use data directly with Dentsu Digital to run fast, LINE-first CRM. One platform scaled the Japan playbook to Taiwan/Thailand. Vendor×partner×frontline wins. Ready? buff.ly/YG2kpwR






"How about KFC today?" isn't random. ケンタッキーフライドチキン🍗 unifies IDs in a CDP, optimizes journeys, and uses AutoML to forecast daily sales and calibrate coupons—turning latent demand into action. The next edge: put data in frontline hands. buff.ly/mWLZJ2K

Creative without data is guesswork. I love how Nestlé Mexico shows how an intelligent CDP turns signals into precise targeting and faster creative learning—less waste, more impact. How are you closing the loop? Treasure Data #CDP #AdTech #DataStrategy buff.ly/quTUs0g

GenAI without clean, connected customer data is just a demo. I see CDP + Amazon Web Services as the path to hyper-personalization—secure, governed, measurable. Marketing wins here. How are you aligning data and AI? #CDP #GenAI #AWS #MarTech buff.ly/I13XnNf

AI doesn't need a golden record—it needs the right slice. CDPs should deliver context fragments to cut cost and risk and move faster. I'm bullish on composable, dual-zone stacks. Thoughts? Treasure Data #CDP #AI buff.ly/05cJJgC




AI projects often die at the security review. This happens when security is treated as a barrier, not a foundation. For AI to succeed with customer data, a Zero Trust architecture isn’t a choice—it’s the only way to accelerate innovation safely. Treasure Data #EnterpriseAI


Excited to announce more speakers for Treasure Data's #CDPWorld 2025. Unlike other big vendor events, we're designing the event to be more intimate and create the real community around CDP and AI. - Scott Brinker from Scott Brinker - Megan Kiester (SVP Technology) at Nordstrom

