Kazuki Ohta (@kzk_mover) 's Twitter Profile
Kazuki Ohta

@kzk_mover

@TreasureData Co-Founder/CEO. Entrepreneur with the ♥ of Computer Science🖥 SaaS, Data & Privacy☁️ Tweets are mine.

ID: 4354221

linkhttps://www.treasuredata.com/ calendar_today12-04-2007 13:35:08

29,29K Tweet

7,7K Followers

2,2K Following

Kazuki Ohta (@kzk_mover) 's Twitter Profile Photo

Car sales are won in data, not on the lot. @Subaru unified customer data to one ID, ran test-and-learn with AI scoring, and delivered 14.5x ad efficiency—powered by Treasure Data CDP. I’ve seen this playbook win at scale: buff.ly/MICGuBd

Kazuki Ohta (@kzk_mover) 's Twitter Profile Photo

.Treasure Data CDP live in 3 months; dormant CVR 1.8x. Teams use data directly with Dentsu Digital to run fast, LINE-first CRM. One platform scaled the Japan playbook to Taiwan/Thailand. Vendor×partner×frontline wins. Ready? buff.ly/YG2kpwR

トレジャーデータ(Treasure Data Japan) (@treasuredatajp) 's Twitter Profile Photo

\金融業界の方、必見!/ 【メンバーズ社のセミナーに登壇🎉】 当社の大内が登壇し、顧客データ活用の具体的なアプローチ、パーソナライゼーションの成功事例をご紹介! Treasure Data CDPがどのようにDX推進に貢献し、営業活動を加速させるか、その価値をお伝えします。 members.co.jp/seminar/202508…

Kazuki Ohta (@kzk_mover) 's Twitter Profile Photo

Claude Codeで20年前に作ったiアプリを再現させようとしたけど、画像からいきなりはまだきつそうw > itmedia.co.jp/mobile/0201/28…

Claude Codeで20年前に作ったiアプリを再現させようとしたけど、画像からいきなりはまだきつそうw > itmedia.co.jp/mobile/0201/28…
Kazuki Ohta (@kzk_mover) 's Twitter Profile Photo

.Nestlé shows how to turn scattered data into 1:1 engagement. In Brazil, they sped up CRM and real-time engagement with Treasure Data. If you had a single customer view, what’s the first thing you’d launch? buff.ly/zV20MuQ

Kazuki Ohta (@kzk_mover) 's Twitter Profile Photo

East or West, retail wins by trust and activated data. Generational shifts, privacy, and retail media demand a real-time CDP + AI—not more point tools. Watch Art Sebastian with Takashi Okutani; your take? buff.ly/9dlNCl0

Kazuki Ohta (@kzk_mover) 's Twitter Profile Photo

Data moats win. Nestlé Mexico shows how: build persistent profiles, layer AI, turn signals into revenue. I’m proud of this collaboration. Where would you start? #CDP #AI #CPG #DataStrategy buff.ly/uTFEhxb

Kazuki Ohta (@kzk_mover) 's Twitter Profile Photo

"How about KFC today?" isn't random. ケンタッキーフライドチキン🍗 unifies IDs in a CDP, optimizes journeys, and uses AutoML to forecast daily sales and calibrate coupons—turning latent demand into action. The next edge: put data in frontline hands. buff.ly/mWLZJ2K

Kazuki Ohta (@kzk_mover) 's Twitter Profile Photo

Creative without data is guesswork. I love how Nestlé Mexico shows how an intelligent CDP turns signals into precise targeting and faster creative learning—less waste, more impact. How are you closing the loop? Treasure Data #CDP #AdTech #DataStrategy buff.ly/quTUs0g

Kazuki Ohta (@kzk_mover) 's Twitter Profile Photo

GenAI without clean, connected customer data is just a demo. I see CDP + Amazon Web Services as the path to hyper-personalization—secure, governed, measurable. Marketing wins here. How are you aligning data and AI? #CDP #GenAI #AWS #MarTech buff.ly/I13XnNf

Kazuki Ohta (@kzk_mover) 's Twitter Profile Photo

AI doesn't need a golden record—it needs the right slice. CDPs should deliver context fragments to cut cost and risk and move faster. I'm bullish on composable, dual-zone stacks. Thoughts? Treasure Data #CDP #AI buff.ly/05cJJgC

Kazuki Ohta (@kzk_mover) 's Twitter Profile Photo

Retail media is the third wave. First-party data wins. CDP is the engine: identity, real-time activation, closed-loop proof. Higher CPMs. I don’t buy a CDP without a POC. Your first use case? #RetailMedia #CDP #AI buff.ly/ZwuFchT

Kazuki Ohta (@kzk_mover) 's Twitter Profile Photo

10x productivity—and we’re shipping. With Claude Code, our team built an MCP server in one day instead of weeks. 80%+ adoption and rising. Is your AI shipping code yet? buff.ly/ya16nMy

Kazuki Ohta (@kzk_mover) 's Twitter Profile Photo

Global personalization isn’t magic—it’s architecture. AB InBev unified 2,000+ sources into 90M profiles across 42 countries. In a cookieless era, one trusted customer record wins. Are you there yet? buff.ly/lzrp7Ew

Kazuki Ohta (@kzk_mover) 's Twitter Profile Photo

AI projects often die at the security review. This happens when security is treated as a barrier, not a foundation. For AI to succeed with customer data, a Zero Trust architecture isn’t a choice—it’s the only way to accelerate innovation safely. Treasure Data #EnterpriseAI

Kazuki Ohta (@kzk_mover) 's Twitter Profile Photo

CDP adoption isn’t about features—it’s the operating model. Informa scaled a consent-first Treasure Data CDP to 28 markets and 43M users via phased onboarding, training, community. Your playbook? buff.ly/dby7uWC

Kazuki Ohta (@kzk_mover) 's Twitter Profile Photo

Excited to announce more speakers for Treasure Data's #CDPWorld 2025. Unlike other big vendor events, we're designing the event to be more intimate and create the real community around CDP and AI. - Scott Brinker from Scott Brinker - Megan Kiester (SVP Technology) at Nordstrom

Excited to announce more speakers for <a href="/TreasureData/">Treasure Data</a>'s #CDPWorld 2025. Unlike other big vendor events, we're designing the event to be more intimate and create the real community around CDP and AI.

- Scott Brinker from <a href="/chiefmartec/">Scott Brinker</a> 
- Megan Kiester (SVP Technology) at <a href="/Nordstrom/">Nordstrom</a>