In anticipation for tomorrow's #SMWLA talk... These are a few of my favorite tweets... socialmediaweek.org/losangeles/eve…

Excited to be sharing that Heali is now in wide release beta testing and available on the Apple app store 🌱

Big study on Heali within #JMIR #Preprint: Effects of Heali, a Novel Mobile Application, on Disease Treatment in Participants with Irritable Bowel Syndrome: A Randomized Controlled Trial preprints.jmir.org/preprint/24134 #digitalhealth via JMIR Publications

Machine learning and big data analysis have the potential to transform medical nutrition therapy. Please check this article where founder of Heali, Kyle Dardashti, throws light on this. innotechtoday.com/using-digital-…

Go Mayer go! #iabmixx

Let's talk about how Mayer differs from the rest. Believes in PR, boosting public confidence and in turn, acquisition buying power. #iabmixx

Favorite line by Jeremiah Owyang @ #collabsummit - "Motivate a marketplace. The highest form of loyalty is a shared fate."

Thoughts on ad world's heavy focus on quality content: It's critical. It's a key component to move the needle. But earned media is overrated

Earned media isn't a channel for distribution. It can't be relied on. Earned media is a KPI to measure quality of content.

But we're so focused on content, because we're behind. In doing so, we're confused on balancing dollars between content and distribution

So what happens? Dollars spent on content with no absolutely no reach. This is true on social channels as it is for traditional media...

Jeff Bazos bought WaPo bc they mastered content. They failed in distribution. WaPo mastered the hard part and Jeff's fixing up the easy part

Absolutely love what @Shoutinline is doing with their app. Mobilize the collaborative economy in everything and anything.

Thank u David Yarus & Kyle Dardashti for sharing your secrets...great tools+tips I can actually use. #smw2016 #SMWContextualCreative

Love how Kyle Dardashti is getting into the weeds here #SMWChicago x.com/JAYNEAGENCY/st…

Really good session here Follow @socialmediaweek from David Yarus Kyle Dardashti food 4 thought moving forward in media planning #SMWContextualCreative

#SMWContextualCreative was by far one of my favorite sessions this week. Kyle Dardashti & David Yarus are very insightful. #SMWChicago

.David Yarus I don't know if I'm ready to call Kyle Dardashti LeBron, but after that #SMWChicago talk, I agree he's at least Kevin Durant 😎

Conversion rate of asking out a random person on the street is going to be "less than 1%, unless you have incredible skills." Need to warm them up first, introduce yourself. Same idea with consumers and content. Kyle Dardashti #SMWChicago Follow @socialmediaweek