Karla Cook Hesterberg (@krla_cook) 's Twitter Profile
Karla Cook Hesterberg

@krla_cook

Content, Blog Network, Editorial @HubSpot. @BatesCollege rhetoric & @Northeastern comms alum. Amateur bread baker. Owner of 2 small, good dogs. Views = mine

ID: 3019827171

calendar_today05-02-2015 13:58:35

434 Tweet

1,1K Followers

307 Following

R/GA (@rga) 's Twitter Profile Photo

We don't expect people to be able to do every possible job -- design, write, project-manage, code, etc. etc. -- so why do some people expect each post to earn views, drive traffic elsewhere, build brand love, inspire people to share AND buy AND AND

kat gaddy (@kat_ambrose) 's Twitter Profile Photo

S/O to the editors who call out the sections of a post they love in addition to the parts that need work. IMO it's just as important to see where you got it right as it is to see where improvements need to be made.

Karla Cook Hesterberg (@krla_cook) 's Twitter Profile Photo

This week marks 5 years HubSpot for me -- no workplace is perfect, but for me, this place comes pretty close. I get to work with smart & kind folks who care deeply about what they do and how they do it. I think I'll stick around for a while.

This week marks 5 years <a href="/hubspot/">HubSpot</a> for me -- no workplace is perfect, but for me, this place comes pretty close. I get to work with smart &amp; kind folks who care deeply about what they do and how they do it. I think I'll stick around for a while.
Karla Cook Hesterberg (@krla_cook) 's Twitter Profile Photo

“This past year, we did some things better, made some mistakes and missteps, and ultimately learned a lot about building a company where everyone can do their best work.” — HubSpot link.medium.com/V8bW1OBj13

Karla Cook Hesterberg (@krla_cook) 's Twitter Profile Photo

“Inclusion plays a large part in hiring talent, building a productive workforce, and retaining employees” — Flora (Yuan) Wang Flora (Yuan) Wang link.medium.com/FDs587Wn33

Karla Cook Hesterberg (@krla_cook) 's Twitter Profile Photo

We’re seeing a new species of innovator emerging in our economy: experience disrupters. These organizations are successfully outmaneuvering their competition by providing excellent experiences. How they sell is why they win. from Brian Halligan’s desk mitsmr.com/3a7PvDg

R/GA (@rga) 's Twitter Profile Photo

You know you're not persuading anyone with your creative rationale when the response is, "You realize we're a company... that has to, like, sell things and make money. Right?"

Krystal Wu (@hellokrystalwu) 's Twitter Profile Photo

Today is an exciting day! It’s the start of a new Facebook group by HubSpot for Marketers! Check out and join Marketers to Marketers for discussions on all things marketing (say that 5x fast)! 🙌🎉🧡 facebook.com/groups/markete…

Karla Cook Hesterberg (@krla_cook) 's Twitter Profile Photo

.Caroline Forsey wrote a great piece on a topic I care a lot about: having a strong SEO strategy doesn't mean your content is automatically soulless and uncreative. You have to work at it, but creativity & SEO can coexist in your strategy: hubs.ly/H0qzSKc0

Kieran Flanagan 🤘 (@searchbrat) 's Twitter Profile Photo

In February we bought a media company. It's May and we're launching a podcast network. Here is why we're deciding to invest big in audio. >> blog.hubspot.com/marketing/hubs…

Dan Shure (@dan_shure) 's Twitter Profile Photo

One good reason to publish content that "doesn't covert" or maybe doesn't even get much search traffic directly, is to have a more topically complete site - which could help your more important content rank better.

Yamini Rangan (@yaminirangan) 's Twitter Profile Photo

Thank you to everyone for the words of support and congratulations. I’m deeply humbled, grateful, and super excited to take on this new role in partnership with Brian Halligan, dharmesh, and the entire HubSpot team. Let's get to work! hubspot.com/company-news/y…

Kritika Langhauser (she/her) (@_kritika) 's Twitter Profile Photo

Beyond excited to share HubSpot's inaugural Sustainability Report, highlighting our progress to date in ESG. Read the report and learn more about how we're investing in our people, communities, systems and the environment here: hubspot.com/company-news/2…

Karla Cook Hesterberg (@krla_cook) 's Twitter Profile Photo

Are you a freelance marketing writer with SEO experience? I'm launching a new program for the HubSpot Blogs and would love to talk to you!

Are you a freelance marketing writer with SEO experience? I'm launching a new program for the HubSpot Blogs and would love to talk to you!
The Hustle (@thehustle) 's Twitter Profile Photo

Are you a fan of Shark Tank? Are you a fan of prizes? In honor of the launch of HubSpot's new Shark Tank rewatch podcast, Another Bite, we’re giving away $5k in tech prizes. Head here for more on how to enter: upvir.al/139303/AB1?tra…

Are you a fan of Shark Tank? 

Are you a fan of prizes?

In honor of the launch of <a href="/HubSpot/">HubSpot</a>'s new Shark Tank rewatch podcast, Another Bite, we’re giving away $5k in tech prizes. 

Head here for more on how to enter: upvir.al/139303/AB1?tra…