'Why New CMOs and CROs Go into a New Role -- And Fail. Again and again.' KippBodnar.eth + Kieran Flanagan 🤘 + Jason ✨Be Kind✨ Lemkin 🇮🇱
'The Importance of Hiring a True Demand Gen Marketer for Your Startup.
Not Product, Brand, or Corporate Marketing. Those ones never work out.' Kieran Flanagan 🤘 + KippBodnar.eth
Our startup just got US Patent approval today! Seeking CMO connections in Silicon Valley. Bonus if you're a fitness/martial arts enthusiast! Marketing isn't just a cost; it's our Why. @jason KippBodnar.eth Sarah Tavel Kieran Flanagan 🤘 gymforce.app
'We all need more hackers on our team. Marketing hackers, sales hackers, product hackers. We lost too much of that. People that want to do the work because they enjoy the work.' Kieran Flanagan 🤘 Zapier KippBodnar.eth HubSpot Jason ✨Be Kind✨ Lemkin 🇮🇱
We touched on this a bunch with @hubspot and Zapier's CMO KippBodnar.eth + Kieran Flanagan 🤘 this week here:
youtube.com/watch?v=81fWi9…
Jason ✨Be Kind✨ Lemkin 🇮🇱 KippBodnar.eth Kieran Flanagan 🤘 Harsh truth is 90%+ of startups flop and they take brilliant careers down.
Kieran Flanagan 🤘 Where's this stat from? I still think written content has a place for introducing complex topics - it's the difference between a uni lecture and a seminar.. A lecture teaches you something new, a seminar is a conversation but you need a basic level of knowledge to begin with
Jason ✨Be Kind✨ Lemkin 🇮🇱 KippBodnar.eth Kieran Flanagan 🤘 This is a fantastic video.
I’ve seen startups bring in a flood of “top” leadership talent from F100 companies…
Only for the biz to flame out as they tried to run the same playbook they used at a 30k+ person organization in their 30 person startup.
Jason ✨Be Kind✨ Lemkin 🇮🇱 KippBodnar.eth Kieran Flanagan 🤘 oh wow did we beat KippBodnar.eth to the punch by getting you on MFM?
Justin Russell, Local SEO Point isn't that Google care about woke vs. profit, point is they hire employees who seem to care about those issues vs. the goal of serving customers
Kieran Flanagan 🤘 Great point. But I've seen worse. New CMOs coming in and trying to implement SOMEONE ELSE's playbook. Something they read in a book or heard from a podcast.
Kieran Flanagan 🤘 Google has a lot of problems, but this notion that companies care more about being woke than creating profit is, and always has been, absurd.
Kieran Flanagan 🤘 The most future-proof marketing skill is the ability to create a new playbook
Kieran Flanagan 🤘 Justin Russell, Local SEO And those employees take on an air of entitlement. Makes you wonder what % of their entire base is on that page.
