All marketing requires C O N S I S T E N C Y.

Marketing 101: assume nothing, track everything.

You have an awesome product or service, but if you don’t present your brand properly, your potential customers may not get the right idea. Check out my article on using email marketing to make a great first impression #emailmarketing #DigitalMarketing ethinos.com/blog/how-to-us…

Picking the right fonts for your emails doesn’t have to be hard. Here’s a quick guide on the best email-safe fonts to use in your campaigns! scalero.io/email-safe-fon… #emailmarketing #emailfonts #emailcontent #emailcampaigns #emailsafefonts

Tracking and measuring your email metrics is important to understand how effective your email program is. Check out our latest article to learn the 6 #email metrics that every email marketer needs to know. lnkd.in/gHPstURS #emailmarketing #emailmetrics #strategy

What are the best practices for #coding HTML emails? 📩 Kristina shares some tips and tricks on how to build an effective HTML email template from scratch. 👇 lnkd.in/g2-M4Jsz #html #emailmarketingtips #emailmarketing

Email coding 🆚 Web coding: What’s the difference? Kristina goes through the key differences & how to optimize email #html for all email clients.👇 lnkd.in/giji7msK #emailmarketing #email #emailgeeks #emailcoding #webdevelopment

While email design is important, knowing how to write emails that sell is just as crucial. In our latest article, Kristina Lauren breaks down 10 well-written email examples to show you exactly how to level up your email copywriting: bit.ly/3weNEsF #emailtips #emailgeeks

Ever wonder what makes a good #email? 📩 In our latest article, Kristina Lauren does a deep dive into 6 examples of great emails and why they work 👇 scalero.io/6-examples-of-… #emailmarketing #emailtips #emailgeeks

#1 Copywriting tip: Before you even think about writing a single word, know what the goal of the copy is. Always ask yourself, “What is the desired result?”

Copywriting Rule: If your copy doesn’t feel like your prospect wrote it, you’re doing it wrong.

❗️Copywriting 101 Make your customer the hero of your story with every piece of content #marketingtips #copywriting #copywritersunite

I've edited 3+ million words. Here are 8 common content writing mistakes, and how to fix them:

Copywriting client pet peeve #1 Clients who don’t know what they want 😤

One of the best piece of copywriting advice I heard was to always make the audience the hero of your brand story.

Before you edit, you need to change your mindset. From doer to reviewer. From creator to quality debater. From “this is fire” to “is this required?” You can’t objectively review when you’re creating. Take a minute, shift your mindset, then come back and get it done.