Facebook Ads hacks do NOT work. Instead, focus on: - Creative strategy and testing - Reducing manual work to create headspace for the above Prove us wrong

Polished Facebook Ads are dead 💀 Content produced by external creators is a must-have in your media strategy in 2023 - Collaborate with influencers and content creator - Use Facebook Branded Content Tools - Incorporate it into your brand guidelines

Talking to 100s of paid social teams here kitchn.io, this is how best performers organize their schedule to outperform their peers 🧵 Thread 🧵 👇

Delegating operations is so 2014

Fluent, Inc. has been absolutely nailing it when it comes to automating their paid social operations. Together, we just released a case study showcasing how they tested over 8k+ Facebook ad creatives in 6 months & saved 42 hours a week on manual tasks w/ kitchn.io 🧵 Thread 👇