Traditional analytics tell companies what customers are doing, but they rarely explain why. But when we figure it out, marketing mastery begins.

What’s scarier: 1 Have your entire marketing team possessed by a ghost who only knows one marketing channel from 1998 OR 2 Have your entire email list haunted by a 99% unsubscribe rate overnight Which one feels spookier to you?

Here are 5 things scarier than ghosting your audience: 1. Not finding PMF 2. A negative viral campaign 3. An AWS outage that takes down your website on Black Friday 4. A rogue AI chatbot 5. Draining your budget on the wrong channels What would you add to the list?

amazon’s ad biz raked in $17.7bn this quarter: adweek.com/commerce/amazo…

3 ways to avoid ghosting your goals: 1. Tie the goal to a metric, 2. Track your metric weekly, 3. If you fall short of your goal X weeks in a row, make adjustments. What’s helping you stay on track this month?

Whole Foods brand has evolved since the Amazon purchase and it will be further diluted by these changes. But, hey, Amazon's grocery business will grow.

I've been on the road since October 25th. Had to take time out from my day to take in the view for my room.

This feels like the exact opposite of Steve Jobs' design theories: "Design should be leaving things a little bit less defined.” — Designer Yoshiyuki Miyamae on the thinking behind the new, $150 iPhone Pocket, which has left a few people confused about how—and whether—to use it

Today’s customer journey is omnichannel. That means your systems better be omni-reliable. #holidayshopping

How much do you love the automated phone messages that ask "Did you know you could do this online?" Yep. We knew. Now answer the phone and stop making us rummage through your automated process.

Most leaders think they have a marketing problem. In reality, they have a clarity problem. Marketing is just an amplifier. If your message is fuzzy, it just amplifies the fuzz. linkedin.com/pulse/clarity-…

Gmail is getting a new AI inbox as Google brings Gemini front and center androidcentral.com/apps-software/…

Too many teams approach marketing like a checklist of must-see landmarks. The best leaders leave room for the "intentional meandering" that leads to growth. buff.ly/LEWXeuV

Do you just scroll through LinkedIn, liking posts of contacts knowing full well it's just an AI bot who wrote the dribble.

PSA: Today is Employee Appreciation Day. Every day should be Employee Appreciation Day.