Ad dollars need to follow location-based digital insights to target the right target

Insights from big data is Digital Currency where to put your ad focus SensisTX

SXSW panel artificial intelligence 80% of Big Data is "dark" and can't be used!

Just a general reminder that we would really like you to follow us SensisTX

Join us next month in Dallas for a presentation of Marketing Healthcare to Hispanic Millennials. Register here: bit.ly/1MiD5IG #HMP2

Does ethnicity affect millennial media consumption, entertainment preferences and tech use? ht.ly/QATU2

Food Advertising Targeting to Hispanic and Black Youth: Contributing to Health Disparities bit.ly/1h434Zf

Latinum presentation multicultural consumers drove 78% growth in US SensisTX #MR360Summit

Hallmark committed to connecting with multicultural consumers in everyday messages SensisTX #MR360Summit

Good foundation for multicultural branding from Tara Frank of Hallmark SensisTX #MR360Summit

Tabasco was multicultural before it was coined used in over 100 countries SensisTX #MR360Summit

Jose Villa is presenting food and beverage behaviors of Hispanic Millennials #HMP4 SensisTX #MR360Summit

Hispanic Millennials spend more on groceries than their non-Hispanic cohorts #HMP4 SensisTX #MR360Summit

Hispanic Millennials use food and beverages to connect with culture if US born #HMP4 SensisTX #MR360Summit

Hispanic Millennials shop at mainstream grocery stores most often #HMP4 SensisTX #MR360Summit

Hispanic Millennials prefer to drink beer with friends and family #HMP4 SensisTX #MR360Summit

All Millennials are foodies but Hispanics favored whole foods that are local #HMP4 SensisTX #MR360Summit

Millennials offer big opportunity for recipes #HMP4 SensisTX #MR360Summit

Mobile time on device equals 24% but only getting 8% of ad dollars. Big oppotunity! SensisTX #MR360Summit

Like the comment diversity is not how you look but how you think. SensisTX #MR360Summit