One scary inevitability when SGE is released to the public, and as the world shifts more towards using AI tools to answer questions, is that SEO will evolve from simply influencing which websites appear, to also influencing which answers appear.

SEO will become more about

The Google March 2024 core update volatility deepens as we approach the end of the update, some really harsh hits continue to trend seroundtable.com/google-core-ra… more via Glenn Gabe

Google's March 2024 core update is not done yet - seeing volatility and a spike in chatter over the weekend - Glenn Gabe also shared some eye-popping charts again - have you seen weekend movement? More at seroundtable.com/weekend-google…

April Fools in the digital marketing space died for me after REI released Adventure Kitten Gear many years ago. Peak content marketing. It was brilliant and attracted so much attention, not to mention backlinks. Everyone was talking about it. Nothing snarky. Just good clean fun.

Catalin Zorzini Nothing 100% conclusive.

But a few things I see that are common among rising sites as opposed to those hit are:

1. Brand signals outside of Google
2. Original, human-written content
3. Unique images (image search shows no other results)
4. No 'fluff'
5. Comments (UGC)
6. Links

For a company that says to go easy on the ads, Google search is an all-out ASSAULT on the user.

Just ad after ad.

They really make it hard to find Forbes and Reddit 1st and 2nd.

On the Google Core Web Vitals change today, @johnmu wrote on LinkedIn 'it's not going to make your site's rankings jump up' - story updated at seroundtable.com/google-core-we… - hat tip Glenn Gabe

So far, the actual algorithm update has only slapped bulk AI sites with no editing, stupidly high publishing frequency, no rich media and no additional quality score signals.

EVERY site that actually matters that has been hit was via manual, pure spam penalties, NOT the Algo.

The Google March 2024 core update is rolling out
- it updates several core systems
- over 3-4 week period
- incorporates the helpful content update
- reduces unhelpful content by 40%
- will be a bigger core update than previous updates
much more at seroundtable.com/google-march-2…

Today we announced improved quality ranking and new spam policies that we believe significantly enhance the quality and helpfulness of your search results. Learn more: blog.google/products/searc…

“FYI, all this happened hours before Reddit filed for an IPO.”

Barry Schwartz Hey, Google SearchLiaison ...
... So Reddit gets 60 Million ... for it's Users content.

What is G going to pay actual site owners, for their content?

🤓Previously, SEO was hard because there was a lot of good competition in search results. Now, SEO is hard because Google keeps breaking what they have built. 🥸

Google Search ranking algorithm update February 7th and 8th - seeing some signs of something brewing seroundtable.com/google-algorit…

Google told me these quality rater jobs from Appen will be moved to other suppliers. Google does not seem to be replacing these jobs with AI. I have a Google statement added to the original story at seroundtable.com/google-search-…

Latest in SEO: a big change could be coming soon to Google's search results for eCommerce websites.

In recent years, I've written extensively about the benefits of having the multi-image thumbnail treatment for eCommerce category pages.

With the latest test from Google, it

Google released 9 confirmed algorithm updates in 2023 - here is when... seroundtable.com/google-search-…

Unpopular opinion:

Writing content is one of ChatGPT's worst use cases.

Google has stolen this traffic back.

According to Ahrefs, traffic is falling off a cliff.

I do not see any rankings present, and using a site: search, only the homepage is currently indexed.

Do not embarrass Google.

Yep. Gotta do it.