Rachel Kerestes (@kerestesscience) 's Twitter Profile
Rachel Kerestes

@kerestesscience

Scientist by training & temperament. Storyteller. Brand builder. Changemaker. Opinions mine.
*No longer active. Follow me @rkerestes

ID: 435320644

linkhttp://www.scienceisus.org calendar_today12-12-2011 22:51:00

2,2K Tweet

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Rachel Kerestes (@kerestesscience) 's Twitter Profile Photo
Rachel Kerestes
@kerestesscience

2 years ago

One of the things marketers should know by heart is to cater to your hard support and ignore your hard opposition. Target must clearly know where their hard support lies. I haven’t seen their research but my brand strategist gut is that it’s not people who hate LGBTQ+ folks.