"People who excel tend to obsess over the details. People who struggle also tend to obsess over the details. The difference is what details they focus on. Minutiae vs polish. Most things don’t matter—but when it does, you want to get the details right." –James Clear

"More matter with less art." -Shakespeare (Hamlet), 1603 Art is beautiful and necessary. But it should never distract from the point you're trying to make. Don't use four words when two will do.

"Assign a more useful meaning to your past." We can't change the past. But we can change the way it serves (or more often, hinders) us.

So nice to see major publications like Men's Health Mag coming around on NA drinks. Truly is the future of drinking!

Massive appreciation for @theSamParr for putting this incredible episode out into the world... open.spotify.com/episode/5tVzQh…

For those that like a guinness but have to drive home.....I have to say I was impressed enough by the 0.0 The majority of the taste is there

What a badass story... The moral? Jump. You'll figure out how to build a plane on the way down. Bias towards action always wins!

You love to see it...

Great idea from @bigdropbrewco - honestly all that stands between consumers and NA beer right now is actually trying a good one. No doubt this will create more NA believers! blockclubchicago.org/2021/08/27/blo…

Swap “sleep” with almost anything else and this statement still holds true.

SAMHSA data shows roughly 60 million US adults don't drink at all, and another 78 million are actively trying to drink less. It's amazing it took this long for the NA industry to be disrupted... newyorker.com/magazine/2021/… The New Yorker

Love to see it...🍺

“Non-alcoholic beer…what’s the point?” 🚩🚩🚩🚩🚩🚩🚩

On a related note, I now know I've spent at least 3,835 minutes this year on morning walks with my dog...My First Million

It feels pretty amazing to finally see people start talking about something you've been working on quietly for years. Though I don't know them personally, huge thanks to folks like @theSamParr Shaan Puri & Harley Finkelstein for the motivation to keep going, even when I didn't want to...

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Anyone on legal twitter know why some parts of the contracts and TOS I sign are in ALL CAPS? Like, will I get "extra" sued if I break these specific clauses?

This NA deep dive by Amira Khatib ✨ is a must-read for anyone interested in this booming space... listen.co/all/non-alcoho…

I have learned a shit-ton reporting this and I was already very close to it. The long-term will take years to play out but the idea for this breakaway league goes back a decade. This book focuses on a variety of protagonists: their motives, foibles, vices, mistakes, triumphs.

Had the amazing opportunity to chat with Jesse Cole of Savannah Bananas this morning. Truly inspirations. Walt Disney meets P.T. Barnum meets Tony Robbins. Would love for Shaan Puri to do a #myfirstmillion with him someday!