🚨 ANNOUNCING: Newly Certified Measurement Partners “We’re truly building a multi-currency future, for everyone. It’s true on this stage…it’s true in our systems.” Kelly Abcarian READ MORE #One23: bit.ly/3wYcQ7N

🚨 ANNOUNCING: NBCU’s Content Quality Index With MarketCast, we can now compare how content and advertising creative work together to drive impact for you. READ MORE #One23: bit.ly/3wYcQ7N

“Because change is not going to stop. In fact, its going to keep coming. The clock is ticking…as of Sept 2024, the currency we’ve all used for years is going to disappear. We cant slow down…which is why we’ve certified 29 new partners across 5 different categories” #one23

In key step today, NBCUniversal announces its new certified media measurement partners Kelly Abcarian #ONE23

“As consumers, we know that quality makes the difference between viewing and fandom. It’s what supercharges our first-party data and why our ad innovations are so effective...that’s true no matter the environment.” Kelly Abcarian on presenting the best viewing experience #One23

We’ve brought the Joint Industry Committee to the stage—a watershed moment for measurement with agencies AND publishers uniting to guarantee a better future for our industry. #one23

Kelly Abcarian Exciting to see how much progress has been done here, love how you are bringing the industry together to solve these challenges

Kelly Abcarian Big day all around for you and the team! Superb focus on moving the industry forward, absolutely love the content quality scoring! Quality content continues to drive effective outcomes driving top line growth for brands, excited to see all@of this come together!

.NBCUniversal wants the quality of content that ads run against to be a bigger factor for buyers and introed a Content Quality Index. "Not all content is created equal and advertising measurement shouldn’t treat it that way,” Kelly Abcarian told Fierce. fiercevideo.com/advertising/nb…

Is this FINALLY the tipping point ? C’mon people!

Encoding and meter issues led to wrong Super Bowl numbers — how is this an accredited panel George Ivie ? Isabella Simonetti The Wall Street Journal - thoughts?

I think we can all agree… we are now past the tipping point. adexchanger.com/tv-2/nielsen-w…

We are excited to usher in new currencies that embrace modern measurement built to measure today’s sophisticated consumer with Comscore & Innovid.  This is #OurPartnershipCommitment in action to embrace a multi-currency future. together.nbcuni.com/insights/news/…

BREAKING: NBCUniversal taps Comscore and @Innovid for media currencies in local advertising. In this interview, @KellyAbcarian, evp of measurement & impact at @Comcast's NBCU Advertising & Partnerships, shares insights on the newer ways to set the value of ad transactions beet.tv/2023/05/nbcu-t…

Being able to properly count is at the heart & soul of our industry. We must work towards more precise & accurate measurement to standardize CTV outputs. Working through the JIC, we can unlock the industry's need for streaming data & achieve this vision. beet.tv/2023/05/jic-se…

Congrats to our very own Kelly Abcarian on being included in this year’s list!

Thank you Ad Age for including me on your 2023 Leading Women List and I am so grateful for your amazing writers, especially Jack Neff, who has done an incredible job covering the measurement transformation story. adage.com/article/specia…

Measuring what matters means protecting what matters.If this industry is the foundation of our culture, then measurement can shape the world we want to live in.I want to dedicate this honor to ALL industry partners who’ve devoted their time & talents to this work Cynopsis

I’m so grateful to my industry partners for their generosity-helping me raise $100k to support innovative approaches to fight & eradicate pediatric blood cancers-lifting up work of traceyscheppach.Whether media or medicine,we can embrace big data, & find transformative solutions

"One of the things the double standard is doing is damage. Brand damage." Sean Cunningham, VAB President and CEO just took to the stage at #NYCTVWeek calling out the power shift from advertisers to ad tech. See more in his latest opinion piece: adexchanger.com/tv-and-video/g… #Ask