After analyzing over 10,000 individual videos and millions of unique data points, the most consistent metric combinations with high correlation to increased view counts are 1. Click Through Rate Drop Per Impression 2. Average View Percent in relation to Video Length

If YouTube reported CTR in a minutely fashion like they do impressions... you'd be able to test and improve packaging at light speed 🤯

If you had to choose, what creators do you think YouTube favors more? 1. Creators that can get people on platform? 2. Creators that make content that leads to longer session times?

YouTube Studio is a fantastic tool for most creators, but it can easily lead to mistakes that hurt channel growth. Here are 3 things you should keep in mind when using YouTube Studio that are especially important for teams! 1. Click-Through Rate Without knowing the total

Creators should think of their thumbnails & titles as ad copy. Each aspect intentionally written or placed to get the user to the next step. A click on your video is like a "read more" button. Does your packaging lead users to want to find out more?

“Sometimes YouTube just decides to push a video out all of a sudden.” Is not something you should lean on as a reason to avoid making changes to your content. It happens, but it is extremely rare. Most channels and content grow at a steady rate over time.

99% of channels on YouTube have this same trend in common - and it might be why some creators feel "stuck". I call it the "ABC Trend" but it's just a sequential analysis on video viewership. If upload B gets more views than upload A, how will upload C perform compared to A? On

Does anyone else feel like the practice of actually tagging videos has been useless for some time now? Haven't actually tested this... but it feels like videos with specific keyword tags haven't had an advantage over videos without any tags for a while on YouTube.

My procrastination really sets in whenever I don't really know the next step... If I would just stop procrastinating making a super clear to-do list each day I'd be set

If you have been using the A/B testing feature in YouTube for over a month or know creators who have been, let me know who they are! Running a little test.