Kate Parker (@katetparker) 's Twitter Profile
Kate Parker

@katetparker

Customer Intelligence Specialist @SAS_CI. Mom, wife, foodie, runner and overall fan of all things outdoors. All thoughts and opinions are my own.

ID: 1848046964

linkhttp://www.linkedin.com/pub/kate-parker/5/467/534 calendar_today09-09-2013 16:11:54

337 Tweet

217 Followers

439 Following

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📣 Have you heard? SAS Software is a leader! A new Forrester report notes: "SAS is a solid solution for firms that want to embed data science as the foundation of their enterprise RTIM environments." 2.sas.com/6014zpkOk #marketing

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Deployment of SAS Customer Intelligence 360 results in more efficient fundraising and increased donor retention for The Nature Conservancy. 2.sas.com/6012zcP7a

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Customer data platforms (CDPs) are used to consolidate and integrate customer and consumer data into a single data source. What do you need to know about choosing one for your organization? 2.sas.com/6016zs6Ri #CDP #retail #CPG #marketing #marketinganalytics

Customer data platforms (CDPs) are used to consolidate and integrate customer and consumer data into a single data source. What do you need to know about choosing one for your organization? 2.sas.com/6016zs6Ri #CDP #retail #CPG #marketing #marketinganalytics
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SAS invited some of the most influential opinion leaders in marketing and #CX to weigh in on today's trendiest topics. Check out the inaugural episode of Know This or No to This featuring Jay Baer, and watch the full series at sas.com/knowthis.

SAS invited some of the most influential opinion leaders in marketing and #CX to weigh in on today's trendiest topics. Check out the inaugural episode of Know This or No to This featuring <a href="/jaybaer/">Jay Baer</a>, and watch the full series at sas.com/knowthis.
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In this episode of Know This or No to This from SAS, Co-Founder and Chief Data Scientist Christopher S. Penn of Trust Insights emphasizes the impact linear regression and AI can have in deciding what metrics really matter. 2.sas.com/6010zNtrA

In this episode of Know This or No to This from SAS, Co-Founder and Chief Data Scientist <a href="/cspenn/">Christopher S. Penn</a> of <a href="/TrustInsights/">Trust Insights</a> emphasizes the impact linear regression and AI can have in deciding what metrics really matter. 2.sas.com/6010zNtrA
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SAS' own CMO Jennifer Chase joins other elite marketing innovators at this year's #Brandweek. Check out her main stage session about purpose-driven culture and #marketing on Sept 14. Check out the full line up and how to register: 2.sas.com/6012MOr08

SAS' own CMO <a href="/JennChase/">Jennifer Chase</a> joins other elite marketing innovators at this year's #Brandweek. Check out her main stage session about purpose-driven culture and #marketing on Sept 14. Check out the full line up and how to register: 2.sas.com/6012MOr08
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With the demise of third-party cookies, marketers must develop new strategies to preserve digital bonds between brand and consumer. I'm speaking MarTech Conference w Jonathan Moran Thursday, Sept 29, 11:40 am EDT. Join> bit.ly/3ratj68 #SASVisionary #Martech + #ADTech = #MADtech

With the demise of third-party cookies, marketers must develop new strategies to preserve digital bonds between brand and consumer.

I'm speaking <a href="/MarTechConf/">MarTech Conference</a> w <a href="/jmmoran12/">Jonathan Moran</a> Thursday, Sept 29, 11:40 am EDT. 

Join&gt; bit.ly/3ratj68 #SASVisionary #Martech + #ADTech = #MADtech
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.David Raab coined the term "MadTech" in 2015, and what it is, and why it’s important is more critical than ever for marketers. SAS' Jonathan Moran explains and shares 3 tips for this hybrid of tech. 2.sas.com/6019MoUTc #MadTech #MarTech

.<a href="/draab/">David Raab</a> coined the term "MadTech" in 2015, and what it is, and why it’s important is more critical than ever for marketers. SAS' <a href="/jmmoran12/">Jonathan Moran</a> explains and shares 3 tips for this hybrid of tech.
2.sas.com/6019MoUTc #MadTech #MarTech
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#NRF2023 is right around the corner. Mark your calendars and we’ll see you on January 15th. Registration is now live (with discounts 😉): 2.sas.com/6013MCRoF

#NRF2023 is right around the corner. Mark your calendars and we’ll see you on January 15th. Registration is now live (with discounts 😉): 2.sas.com/6013MCRoF
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A digital intelligence drumroll, please! 🥁 We're excited to announce that SAS is a Leader in the Forrester Wave™: Digital Intelligence Platforms, Q4 2022 report. 2.sas.com/60153JRFh

A digital intelligence drumroll, please! 🥁 We're excited to announce that SAS is a Leader in the Forrester Wave™: Digital Intelligence Platforms, Q4 2022 report. 2.sas.com/60153JRFh
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Welcome 2023! Wondering what is ahead for #marketing this year? SAS Software''s Mike Turner shares his predictions for #MarTech in 2023 this article for MarTech Series 2.sas.com/60183rrne #CX #CMO

Welcome 2023! Wondering what is ahead for #marketing this year? <a href="/SASsoftware/">SAS Software</a>''s Mike Turner shares his predictions for #MarTech in 2023 this article for <a href="/MarTechSeries/">MarTech Series</a> 2.sas.com/60183rrne #CX #CMO
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SAS has achieved the Amazon Web Services Digital Customer Experience Competency. This differentiates us as an #AWS Partner with demonstrated technical proficiency and proven success supporting customers to deliver meaningful digital platform experiences. ✅ 2.sas.com/6014PeItE #martech

SAS has achieved the <a href="/awscloud/">Amazon Web Services</a> Digital Customer Experience Competency. This differentiates us as an #AWS Partner with demonstrated technical proficiency and proven success supporting customers to deliver meaningful digital platform experiences. ✅ 2.sas.com/6014PeItE #martech
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It’s official, SAS #CustomerIntelligence embraces #GenerativeAI 👉 Get the #ExploreSAS scoop from #martech.org’s Kim Davis & SAS Software’s mark a. chaves 👇👇 martech.org/sas-embraces-g…

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Everyone talks about #GenAI, but who’s leading the way? According to a global survey commissioned by SAS, most marketers are using GenAI. But there’s a long way to go before they fully recognize the technology's potential. Read the report: 2.sas.com/6019WqDLZ #MarTech

Everyone talks about #GenAI, but who’s leading the way? According to a global survey commissioned by SAS, most marketers are using GenAI. But there’s a long way to go before they fully recognize the technology's potential. Read the report: 2.sas.com/6019WqDLZ #MarTech
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LAFC introduced SAS as an official club partner! 👏🤝👏 The strategic partnership aims to leverage advanced analytics to better understand fan preferences, enhance fan engagement, optimize team performance, and drive innovative business solutions. ⚽ 2.sas.com/6016Ihoxe

LAFC introduced SAS as an official club partner! 👏🤝👏 The strategic partnership aims to leverage advanced analytics to better understand fan preferences, enhance fan engagement, optimize team performance, and drive innovative business solutions. ⚽
2.sas.com/6016Ihoxe
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Join us at the Customer Intelligence Connect at #SASInnovate 2025! This year’s event will be bigger and better, with exclusive content, live demos, and featuring MarTech influencer, Scott Brinker. Register today! 2.sas.com/6012L8sTQ

Join us at the Customer Intelligence Connect at #SASInnovate 2025! This year’s event will be bigger and better, with exclusive content, live demos, and featuring MarTech influencer, Scott Brinker. Register today! 2.sas.com/6012L8sTQ