Can a sidewalk teach the visually impaired not just where to walk - but where they’re going? Peruvian cement brands Cemento Sol and Unacem understood that ‘tactile paving’ could only help to a certain extent. By Kashmeera Murthy (She/Her) storyboard18.com/advertising/gl…

Ogilvy | vodafone By Kashmeera Murthy (She/Her) storyboard18.com/advertising/re…

A powerful new role is quietly reshaping boardrooms across the globe, blending cutting-edge technology with corporate strategy. foundit India | TeamLease Services By Kashmeera Murthy (She/Her) storyboard18.com/brand-makers/t…

We Are Ayenda chronicles the harrowing yet hopeful escape of Afghanistan’s women footballers from Taliban rule, highlighting resilience, privacy, and the power of digital connection. WhatsApp By Kashmeera Murthy (She/Her) storyboard18.com/brand-marketin…

As influencer marketing becomes central to brand strategy, companies are building in-house teams to gain control, cut costs, and deepen consumer connection. boAt By Kashmeera Murthy (She/Her) Read More: storyboard18.com/brand-makers/w…

By reimagining a beloved 80s anthem with misheard lyrics, Specsavers Specsavers ignites national conversation, and action, around hearing health. By Kashmeera Murthy (She/Her) storyboard18.com/advertising/gl…

‘Voice 2 Diabetes’ was rolled out which not just made diabetic testing easy, but helped save $ 32.75 bn globally, that could have gone behind alternative medical solutions. By Kashmeera Murthy (She/Her) storyboard18.com/advertising/gl…

Insightful

Goafest 2025: Enormous, Tilt, McCann, Leo, atom come out on top at the ABBY Awards By Kashmeera Sambamurthy Kashmeera Murthy (She/Her) 🔗storyboard18.com/advertising/go… storyboard18.com/advertising/go…

Kellanova’s Pop-Tarts has been a pantry staple for most Americans for the last six decades. But something had to change. By Kashmeera Murthy (She/Her) storyboard18.com/advertising/gl…

The iconic ice cream brand defied seasonality with a clever, sun-seeking campaign that combined real-time data with outdoor storytelling. Read and watch in our Global Ads Spotlight column. By Kashmeera Murthy (She/Her) storyboard18.com/brand-marketin…

Dark patterns are deceptive design tactics used by digital platforms to manipulate consumer behavior and choices without their full awareness. By Kashmeera Murthy (She/Her) storyboard18.com/how-it-works/d…

Marina Prieto, a centenarian with just 28 Instagram followers, became the unexpected face of a B2B outdoor advertising campaign in Spain. Read and watch more in our Global Ads Spotlight column. By Kashmeera Murthy (She/Her) storyboard18.com/advertising/gl…

When affordable living spaces in urban areas began to shrink year after year, German DIY store chain Hornbach rolled out ‘How to Enchant with One Square Meter’ which bagged a Grand Prix at Cannes Lions 2024. By Kashmeera Murthy (She/Her) storyboard18.com/advertising/gl…

Amitesh Rao, CEO, South Asia - Leo, Publicis Health and Publicis Business, Publicis Groupe unpacks the strategy behind the Leo Burnett–Publicis Worldwide merger, the evolving role of AI etc. By Kashmeera Murthy (She/Her) storyboard18.com/brand-makers/i…

When Dramamine realised its accidental involvement in the barf bag industry’s decline, the anti-nausea brand bid them farewell in its most humorous way. Read and watch ‘The Last Barf Bag’ in the Global Ads Spotlight column. By Kashmeera Murthy (She/Her) storyboard18.com/advertising/gl…

In a fast-paced industry like marketing, Shakti Upadhyay, head of marketing and PR, Kia India Kia India , says that resetting and recharging is important in order to keep burnout at bay and creative thoughts flowing. By Kashmeera Murthy (She/Her) storyboard18.com/brand-makers/r…

India clinched seven Lions at the 2025 Cannes Lions Festival. Ogilvy’s Chai Bansuri, FCB India’s Lucky Yatra and Talented’s Nature Shapes Britannia among winners. PG - Talented | Ogilvy | Britannia Industries Limited By Kashmeera Murthy (She/Her) storyboard18.com/advertising/ca…

Ogilvy’s ‘Eye Test Menu’ for The Titan Company; VML India’s ‘The Girl who played the Tutari’ for Coca-Cola and ‘Avani’s Gold’ for Britannia Marie Gold secured a Bronze and 2 Silver Lions, on Day 2 of Cannes Lions. By Kashmeera Murthy (She/Her) storyboard18.com/advertising/mo…

Continuing its winning streak since Day 1, FCB India's Lucky Yatra also secured one Silver and 2 Gold Lions for its creative concept. By Kashmeera Murthy (She/Her) storyboard18.com/advertising/ca…