Higher sub fees, fewer subscribers, less revenue, higher sub fees, fewer subscribers...

Great vendor briefing with Viant Technology's CMO Jon Schulz and Research and Analytics Manager Vincent Barrera today. Two major focal points for Viant: laser-like focus on CTV, and an AI solution for campaign mgmt allowing clients to use natural language for prompting.

It seems like they are working on their advertiser-facing products - but why do they do it on the live product?

District 4, go vote and recall ⁦Joel Engardio⁩ for betraying his constituents over Prop K. Just a little too clever and a little to slick.

Super interesting take on why browser-based Google searches have gone down, but overall search volume has gone up - queries to chatbots generate searches. Advertisers may be even paying for clicks that are not human.

Bruce Lee, here I come!

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Re the Cracker Barrel rebranding controversy, based on the tweets I see... I find it astonishing that CB customers seem to have a crystal clear image of what the brand stands for -homey, traditional Americana-, as opposed to CB's own management. Wild. I've been around a while,

I have begun to mute all accounts that publish false information.

Are LLMs useful? You bet. Will they take all our jobs next month? Probably not. When I see what even Grok 4 or GPT 5 spit out, not being able to follow even simple instructions, putting out falsehoods… All the while their makers tell themselves and us that hundreds of

Elon Musk’s artificial-intelligence startup xAI sued Apple and OpenAI, alleging the companies are illegally thwarting competition for AI companies wsj.com/tech/ai/elon-m…

Read what will happen to advertising when bots do customers’ shopping.

Most important drone eCommerce news item of the day. 🤣

AI Shopping Bots Are Coming - And They're About to Flip Advertising Upside Down! Imagine a world where your next customer isn't human... it's an algorithm. READ an excerpt of our latest report on the future of advertising, "When Bots Buy: What Happens to Advertising?" for FREE.

Different take on whether AI will replace advertising by Aaron Goldman - Love seeing different perspectives as we work out where our industry is going.

Merging the RollWorks brand into the AdRoll brand makes a lot of sense. That dichotomy was always a little confusing.

Strange. I cancelled Amazon Prime, but now I receive an email from them saying it will auto-renew August 30. It also says I'm on the Prime Video ad-free plan - but I never signed up for it. Strange.

Ultimately, blocking personal shopping bots will be a losing defensive battle. First it’s going to be drip drip drip in niches, giving competitive advantages to smaller, specialized retailers, but eventually it’ll turn into a stream, then a torrent. A lot of consumer commerce

Search Antitrust, Light Touch: Google Keeps Chrome, Rivals Get Crumbs DC federal court rules in Google’s search antitrust case - no divestiture of Chrome and Android, but exclusivity deals end and limited search data must be shared. Google keeps Chrome, but AI rivals get a

Hey IAB Europe, I have a quick question regarding your 2024 AdEx report - the 2024 display numbers are much smaller than the 2023 ones that were reported in the 2023 report.  For instance, the UK had 15.6B Euros for display in 2023, but only 9.1B Euros in 2024. I assume either