Follow your Dream 100 on their major communication channels Identify the channels they use to connect with their audiences. It can be - Social networks - Websites - Newsletters - Podcasts - Online communities Follow their major channels to ensure you're up-to-date about them.

Listen to the major market players. And the odd ones. Then, you already know more than most people in your market.

To create up-to-date content, have a close look at your market. Follow the major market players regularly. Get used to the process. Then, extend your look at the market. Use your findings to inspire engaging content that matters to your audience.

Your reputation is crucial. Applied expertise leads to reputation. Insight leads to expertise. Watching your market closely leads to insight. Start there.

The better you understand your market, the nicer people will be: - Customers. - Your boss (if you have one). - Your team. - The media. - Other thought leaders. They all appreciate expertise. So, enhance it every day.

Great tweet by Anthony Shomar about smart email list segmentation. Little effort but high gain. I love it.

Big next step: We added YouTube to our unified inbox. You can now retrieve tweets, newsletters, website updates, and YouTube videos in ond place. Without switching platforms. Up next: LinkedIn. One inbox. All updates. Pure insight.

If people wonder what to talk or write about, could it be they lack insight and expertise in their field?

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