You’re losing non-technical buyers at the headline. Technical buyers parse complexity. Non-technical buyers buy clarity and proof. Most homepages say: → Revolutionary AI-powered platform → 10x faster than legacy systems → Built with cutting-edge technology What a

I always hated the design process. Research, wireframing, user journeys, storyboards, information architecture. Boring. I just wanted to get to the fun part: design. The process felt like checking boxes so nobody gets blamed. A lot of it was time wasted to justify jobs. Then

They say don't judge a book by its cover. Because we can't help but do so. Your startup is the same. Enterprise buyers judge you in seconds. Homepage. Brand. First impression. If it looks like it's for engineers, they assume it's not for them. Your startup hits $2M ARR and

Designed a trading interface for a DeFi protocol last month. The main challenge is always letting the pros get to work, without overwhelming everyone else. Most platforms I see try to show everything at once. Looks powerful, but no one wants to use it. It always comes down to

Tables don't have to be boring. One of the most satisfying feelings is turning something mundane and boring into an engaging piece of UI that's a pleasure to use. This is for a trading platform on Solana.

Signed a design client this week building a crypto trading platform. So I analyzed their competition, 4 DEXs at $50M-$60M TVL. Ekubo, LFJ, Hyperion, Cetus. Similar features. Similar metrics. But Cetus stood out immediately. Not more features. Not higher TVL. Just a solid

Swap settings modal.

Managing automated trading setups UI.

Trading apps and investing apps need completely different UX. Traders check their positions 50+ times per day. Investors check maybe once a week. That's not a minor difference. It's a fundamental design constraint. Trading UI priorities: → Scan speed (under 3 seconds) →

Media library modal for AI gen platform.

Before I designed crypto products, I built smart contracts and DeFi trading bots. Go and Solidity. Arbitrage bots. Contract deployments. I've done it all. So when a founder walks me through their product, I already speak the language. Liquidity pools, AMMs, slippage tolerance,

Technical founders build for technical users first. Makes sense at first. You're solving your own problem, designing for people like you. Then growth stalls. I've seen this across multiple crypto platforms now. Trading platform that's perfect for degen traders but confusing

A friday night 3 min retrospective: Wins: → 2 new clients → 1 returning client → Started a crypto UI library → Clawdbot set up for research To improve: → Content → Time management Was a busy week!

was looking at a staking dashboard today. 3 pieces of data on screen. APR, your share, claimable yield. But only 2 of them are actually about you. APR is context to the other two. So moved it out the way.

Referral rewards screen for crypto wallet. Top level figures showing totals then breaking it down into categories.

It's so easy to think you have it figured out. I fall into this trap every year or so. One day boom, hitting record months, nothing can stop me. Next month wondering if I'm any good at all. If you're reading this and have the same ups and downs, I think it's normal. That's the

Automation builder I designed for an institutional crypto platform last year. They just crossed $50 billion in annualized transaction volume. The concept was to make the automation read like a sentence, rather than a dry structure of conditions and actions. If x then y. Both

Redesigned a DeFi deposit confirmation screen. Wanted to make it feel cleaner. It's a weird mix of showing a successful transaction, but also warning you to hold on to your receipt tokens.

We're obsessed with speed. Design systems scale speed. AI scales it further. More output. More efficiency. More of the same. We're just getting nowhere faster. Everything is converging to the mean. Average design. Average UI. Average products. But speed was never the

Footer concept cooked up today. I use any excuse to play around in Cavalry, animated the contract address for this one. Jitter for final touches.