In the Year of the Loong, everything is renewed. Global brand ambassador Xiao Zhan demonstrates the strength and protection of the Quatre collection and the courage to go forward with the spirit. #BoucheronQuatre #XiaoZhan

#XiaoZhan’s fan spent 6.48M yuan (~ $895,000) to buy Boucheron jewelry as a dowry for her daughter. This person is also the fan who paid 5M yuan when Boucheron announced Xiao Zhan as a global ambassador.

For Quatre's 20th anniversary, Boucheron global brand ambassador Xiao Zhan is back with a new chapter of our 'Icons' campaign. The Quatre Classique collection is unveiled in a new look, offering unlimited possibilities to mix and match.

Maison Boucheron unveils its new campaign and celebrates love with global brand ambassador Xiao Zhan. For Boucheron, love is a statement: that of staying true to yourself while being in love. #XiaoZhan #BoucheronQuatre

Shanghai Jahwa (major Chinese personal care and cosmetics company and LiuShen parent company) reposted #XiaoZhan Weibo post the other day and again today posting the 6th year collaboration of LiuShen with Xiao Zhan🥰♥️… #XiaoZhanxLiuShen

【260419 Photo】 #XiaoZhan1005NewsPort #XiaoZhan #肖战 Xiao Zhan Studio Weibo updated: Tonight at 7:00 PM, join global brand ambassador Xiao Zhan towards "ANGEL Good Water Experience Tour"!

เป็นคนหล่อละเป็นคนตลกด้วยอ่ะค่ะ มุขโบ๊ะบ๊ะ คุมหยางบอกผลไม้อ่ะมันรออยู่ตรงนี้แล้ว พี่จ้านว่าเอ๋ทำไมมันดูเหมือนบ้านคุณมากกว่าผมละเนี่ย คุณเป็นแขกไม่ใช่เหรออออ 55555 คนหล่อที่ตลกได้ด้วยนิดหน่อยอ่ะ ANGEL XIAO ZHAN 2ND ANNIVERSARY #XiaoZhanxAngelLS26 #Happy2ndYrAngelXiaoZhan

🍉 tomorrow morning there will be new materials of #XiaoZhan’s #aSmallTownRemedy for Iqiyi conference Stay tuned 👀

私がある時期から日本のドラマをほとんど見られなくなった理由がこれ。とくに時代劇、鬘の生え際とかそのまんま見えちゃうの鼻白すぎて…昔は岡本健一みたいな照明の匠がいたのに…。（さらに中国ドラマは光と影の表現に注意を払ってる作品が多い印象。今WOWWOWで放送中の「蔵海伝」は俳優の持つ蝋燭だ

#XiaoZhan’s #aSmallTownRemedy has been featured during Iqiyi conference. Showcased in central place, it’s the only poster with a single main actor 😎🔥

iQIYI x Linmon Pictures’ medical drama #小城良方, directed by Zhang Xiaobo, starring Xiao Zhan, Ni Dahong, Jiang Yan, Shi Pengyuan, Jian Renzi, Zhang Guoqiang, and specially invited lead Wang Yanlin, shares new teaser for 2026 iQIYI World Conference

#XiaoZhan x Z7t Huawei + Saic new car appears in one of the largest screen in Asia; in the vibrant center of Chongqing you can see the new advertisement! The post also states how this collaboration is already super popular and it’s generating and incredible buzz

#XiaoZhan has been officially announced both from Huawei and Saic XIAO ZHAN HUAWEI SAICZ7 #XZSaicZ7 #XiaoZhanxSAICZ7

มาแล้วค้าบบบ เซียวจ้าน Brand Spokesperson ของ Shangjie ยินดีด้วยค่าาาา XIAO ZHAN HUAWEI SAICZ7 #XiaoZhanxSAICZ7 #XiaoZhan #เซียวจ้าน

【260422 Photo】 #XiaoZhan1005NewsPort #XiaoZhan #肖战 SAIC Shangjie Weibo updated: Welcome Xiao Zhan as Harmony lntelligent Mobility Alliance SAIC Shangjie brand spokesperson!

Amazing! #XiaoZhan hasn't even posted on Weibo yet, and his influence on Shangjie's products has already exceeded 100 million! 🔥 XIAO ZHAN HUAWEI SAICZ7 #XZSaicZ7 #XiaoZhanxSAICZ7

saw this interaction between #XiaoZhan and CCTV news (one of the biggest state media in 🇨🇳 w/ over 140 million followers): last night, xiao zhan reposted CCTV news' post about heroes' remains coming back to china and then this morning, CCTV news reposted xiao zhan's repost 😳🫢

#XiaoZhan announced as Brand Ambassador of Huawei’s HIMA SAIC

Huawei Chairman Yu Chengdong posted in excitement after the launch of SAIC Shangjie Z7 that Shangjie Z7 and Shangjie Z7T received over ‼️12,000 pre-orders in just 27 minutes! Shangjie Z7 starts at RMB219,800, ShangjieZ7T starts at RMB229,800 😎 #XiaoZhan #XiaoZhanxHuaweiSAIC

【260422 Video】 #XiaoZhan1005NewsPort #XiaoZhan #肖战 Xiao Zhan Weibo updated: For every possibility, give it full ability. Create our own grand moments with SAIC Shangjie.