Do we think that by simply adding a Product Link and way to Checkout to a Livestream we would replicate the LIVE Shopping Success from China?  LIVE Shopping Tech is just one component of many. There are still many elements that need to be improved, such…lnkd.in/e8Sscr5u

Shoppable Livestreams are just a component of a complete LIVE Shopping Campaign #Influential Another key component that complements the LIVEs is Short Videos! You can use Short videos to “hype up” the LIVE (Part of the PreLIVE Strategy)and you can use Sh…lnkd.in/eCa74WRy

Through Stories, we get to know each other, connect with each other and trust each other. Compelling & Entertaining Storytelling is a powerful way to build a human connection between brands/retailers and their customers. Interestingly when Coresight Resea…lnkd.in/eKkE3G4t

The right Live Shopping Strategy could be different for each Brand/Retailer, it depends on various factors. For most, the “One to Many” Live Shopping Shows is the way to go, and in some cases the “One to One” is a great complement.   Although “One to One…lnkd.in/e_yMMZb9

What were you doing at 8 years old? I was playing soccer, climbing trees and eating ice cream with my hands… 8 year olds in China?  Live Selling Competitions! 🤯 Live Selling is a skill just like any other skill that requires education, preparation and…lnkd.in/eneV3dKy

#Brandweek is going to be 🔥. Zoom is amazing but there is nothing like meeting in real life! If you’re going to be in Miami this week, DM me! Let’s talk eCommerce, Creator Commerce, Live Shopping & more!  At Influential.co, we’re working on ver…lnkd.in/ezmC8zde

Many companies talk about focusing on “Diversity” and a few companies actually live by it. It’s an honor to be part of Influential’s team. Mil Gracias Influential for celebrating Hispanic Heritage Month :)  Hispanic Heritage Month always gives me a flash…lnkd.in/eAbaWM-R

Love this clip from a TikTok Creator Commerce Keynote! We have to continue to innovate to get consumers from the “Discovery” to the “Purchase” moment in as few clicks as possible!  Creator Commerce is leveraging Creators to tell stories to audiences to m…lnkd.in/eJyHpmr5

Very interesting article about Live Shopping recently published last week on Forbes! Love the headline 🤯 . Live Shopping is not a trend but a new shopping behavior that will become more relevant in the US as various components of…lnkd.in/etCfhcxE lnkd.in/epCD_zMD

Have you started leveraging Creators to increase your Online Sales and In-Store Sales? #CreatorCommerce  This is a question, we ask many of our clients when we start talking about Influencers. How companies leverage Influencers is evolving and we (…lnkd.in/eNvMqM6i

Soccer is awesome instagram.com/p/Cjd_EaBvt0Z/…

Love to see how more and more Companies are collaborating in the Live Shopping space, like the potential partnership between TikTok and talkshoplive®! I would imagine this is the first partnership TikTok is doing of many. Live Shop…lnkd.in/ev7DxQ9f lnkd.in/esU72gcr

How big is the power of Creators? The new energy drink “Prime” by Logan Paul and KSI is selling up to 5,000 times its price tag - £2!  Prime drinks have become so popular that ASDA branches in the UK introduced a 3 bottle limit! A…lnkd.in/e3BsKhVi lnkd.in/eNKaEn9V

US Retail Commerce Sales will hit over $53 Billion this year and by 2025 will reach over $100 Billion!  Why?  2 major reasons: 1. The number of Social Commerce Buyers is growing, reaching over 114M users in 2025, with Gen Zs and Millennials leading the…lnkd.in/gCPN7q6Z

In our current “Short Attention Span” society we live in... Brands ability to take consumers from Awareness to Conversion is key! For example, here’s a glimpse of how easy it will be one day for us to buy on TikTok 🤯 #TikTokMadeMeBuyIt will be even more…lnkd.in/e29xQVQ2

Amazing to see our Influential CEO Ryan Detert to be part of the recent CNBC feature Live Shopping Story 🚀 Great video to watch! 3 Big things that need to be improved for Live Shopping to hit scale in the US: 1. The Buying exp…lnkd.in/esqbBUYJ lnkd.in/e2twYXvg

Are you going to ShopTalk? Would love to meet up to talk Creator Commerce, TikTok Shop (Big!), Live Shopping, and Influencer Marketing! 🚀 Can’t wait to share what Influential is doing in the Video/Livestream Shopping space. Look forward enabling more Br…lnkd.in/eEMsfmwC

😲 Raise your hand if you've ever bought something online and then completely forgotten about it until it magically arrived on your doorstep. 🙋‍♂️ According to a recent study, 85% of online shoppers admit to making impulsive purchases on social media. I…lnkd.in/eES6Run7