We've long been obsessed about FREQUENCY at TRG Arts. It's arguably the driver in the #RFMG equation--if a customer is frequently participating, they're also likely more recent than most, with growing monetary/financial investment. These are customer be…lnkd.in/gNZRstTJ

The data tells the story: #frequency is the driver when it comes to durable, sticky customer revenue. The good news? If we measure long-term results using data a guide, we can test and learn and share results with each other, like Vincent VanVleet from Th…lnkd.in/g6EDdDG3

Below, part 3 of 4 of my interview with The Phoenix Theatre Company's Executive Director, Vincent VanVleet. This episode: stewardship requirements for retaining and growing season ticket holders like the ones who bought their new All-Access Pass. This t…lnkd.in/g2HrZyyc

Forward-thinking organizations know that their recovery and resiliency depends on increasing the frequency with which their audiences engage. Rather than continue the tired debate about the subscription, we should be talking about frequency models. When…lnkd.in/gs7kUFbs

I’m super chuffed to work with James Dale in Colorado for our first #ExecutiveConvene in May as we talk how #digital should drive #frequncy and revenues. If your digital marketing is siloed and social, think again. Your creative business requires custom…lnkd.in/gYSGQYuK

DEADLINE EXTENDED! Do you work* in the performing arts? Do you have a personal story about working in the arts? Submit your story** to APAP's award winning ARTS. WORK. LIFE. podcast by the FINAL deadline of May 8. lnkd.in/dcp36PZ8

The performing arts sector has been one of the hardest hit by pandemic economics, with mid-sized cultural and arts businesses being particularly affected. At TRG Arts, we've been tracking the sector's recovery through our #ArtsandC…lnkd.in/gFQTJf5Q lnkd.in/g29-fAZt

IMPORTANT RESEARCH from the The Chronicle of Philanthropy about the "overhead myth": "Nonprofits that spend more on information technology, facilities, equipment, staff training, program development, and fundraising tend to be more…lnkd.in/gUyx58cS lnkd.in/gb--ZpSP

Are you curious about how different performing arts genres are recovering post-pandemic? Our Arts and Culture Benchmark has some surprising insights that you won't want to miss. Check out our latest blog post for details on how per…lnkd.in/gdnixqBs lnkd.in/g29-fAZt

Calling all arts and cultural leaders! Join me next Wed, May 31st as Chairman of Blue Cypress, Amith Nagarajan, and AI Specialist Dray McFarlane from Tasio, lead an interactive webinar on the evolving landscape of Generative AI and its influence on the ar…lnkd.in/gU4xXKcH

Work with an amazing leader, Lisa Richards Toney, and in an organization transforming the arts landscape. Application info below! Association of Performing Arts Professionals lnkd.in/gKgxG_Xr

This morning, TRG Arts hosted a thought-provoking webinar on Gen AI and its application to the #artsandculture sector. It was lively and super-engaging, largely because of my expert co-hosts Amith Nagarajan and Dray McFarlane. I'll post information about…lnkd.in/gmffzCwA

It’s Spring, indeed! So excited for Keri Mesropov and her new venture. What a great, necessary business focus for today’s employers. Check out Spring! #nextgenerationleaders #genz #talent lnkd.in/g2U8S368

As we heard last week, staff capacity issues in the arts sector won't be solved by AI, but the tech can and IS having a positive impact now, today, by smart operators. Miss it? #watchback the recording of last week's TRG Arts Smar…lnkd.in/gMwthEJG lnkd.in/gFiRhqn7

As I watched the #tonyawards Sunday night, I was hit again by the impact of the #writersstrike. My colleagues at TRG Arts posted a piece last week, "The Word War" in which they predict that the times, they are a changin', related t…lnkd.in/gww9UXgx lnkd.in/ggUPYFsx

The League of American Orchestras has partnered with TRG Arts to collect and analyze trends in orchestra consumer data as part of the TRG Arts #ArtsandCultureBenchmark. The good news? Orchestra ticket consumers continue to come back, now just 14% behin…lnkd.in/gTW5RNwy

The Subscription was on Trial at the League of American Orchestras conference yesterday, and the verdict is in: 80% of the jury said “we must adapt” to INCLUDE other models; 20% said “we’ve got to get BEYOND and replace it”. What do #artsandculture profe…lnkd.in/gHiUXvc9

Weirdly, the #writersstrike may be good for #artsandculture. We're really close to our customers and patrons...we SEE them in lobbies, our venues, in our box offices and receptions. From a recent TRG Arts post...click and read belo…lnkd.in/gadPciAW lnkd.in/ggUPYFsx

#artsandculture from Robbie Kellman Baxter and we’re know it’s key in our sector too! 3 things to do immediately after a new subscriber purchases: #bestpractices #recurringrevenue lnkd.in/g5wZhFRW

We’re proud of this TRG Arts client: Andrew L. Goldberg and the Ballet West team have grown subscription packages DURING this pandemic period through investment, discipline and careful segmentation that ensured the right invitation went to the right perso…lnkd.in/gkcq_pNF