You can't fake long-term obsession with problems you've never felt yourself.

When you can't outspend competitors, find out what they’re ignoring or not doing well. Often, this means going deep on customer problems, and you’ll find better ways to reach the right customers.

The better you get at something, the easier you make it look. This creates a pricing problem - if it looks simple, why should it cost much? The goal isn't adding complexity to justify pricing. It's helping customers see expertise behind simplicity: open.substack.com/pub/josiahlau/…