Jordan Buck
@jordan_buck_
Senior consultant & evolutionary biologist @OgilvyConsultUK. Not active on Twitter but follow me on LinkedIn - linkedin.com/in/jordan-buck
ID: 922863187816480768
http://www.linkedin.com/in/jordan-buck 24-10-2017 16:31:44
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Lovely online experiment from Cass Sunstein. First group asked what was their willingness to pay to use Facebook (median answer $1 a month). Second group asked how much you’d have to pay them to stop using Facebook (median answer $59 a month): papers.ssrn.com/sol3/papers.cf…
So the decoy effect works on ants, too.. But not on ant colonies. Interesting! "Give exactly the same challenge to the colony as a whole, and they behave as the economists say they should — they ignore the decoy." knowablemagazine.org/article/living… Rory Sutherland Sam Tatam Dan Bennett
Want to find out why 80% of societies used to be polygamous (having multiples wives)? Endlessly fascinating chat between Diana Fleishman Diana S. Fleischman & Jordan Buck podcasts.apple.com/gb/podcast/o-b…