Joe Shelerud (@joeshelerud) 's Twitter Profile
Joe Shelerud

@joeshelerud

Co-founder and CEO of Ad Advance | Digital Advertising | Data Enthusiast

ID: 633438119

linkhttp://adadvance.com calendar_today12-07-2012 03:57:19

228 Tweet

224 Followers

227 Following

Joe Shelerud (@joeshelerud) 's Twitter Profile Photo

Another major new deal for Prime Video… NASCAR. Starting in 2025, Prime Video will be the exclusive home of five NASCAR CUP series races. Yet another huge opportunity for advertisers to reach a massive audience through Amazon’s offerings. press.amazonstudios.com/us/en/press-re…

Joe Shelerud (@joeshelerud) 's Twitter Profile Photo

Have any good series, movie, or podcast recs? I tore my meniscus and will be having surgery next week to repair it. It’s tough getting older. Anyway, I’ll be on the couch for a few days recovering. Business-minded and/or guilty pleasures – all recommendations welcome!

Joe Shelerud (@joeshelerud) 's Twitter Profile Photo

Thanks to Dave Katz of Amazon Ads for joining me for this this latest episode of The Ad Project. If you're interested in learning more about the cookie-less future and first-party data...give this one a listen or watch: youtu.be/Is0-Wmdm794

Joe Shelerud (@joeshelerud) 's Twitter Profile Photo

Proof that I own a suit! We just got back the professional pics from the Partner Awards Gala. Our physical trophy came in the mail last week, too. Good reminders of some of what the Ad Advance team accomplished in 2023. Goal for 2024? Have a reason to wear the suit again.

Proof that I own a suit!

We just got back the professional pics from the Partner Awards Gala. Our physical trophy came in the mail last week, too.

Good reminders of some of what the Ad Advance team accomplished in 2023.

Goal for 2024? Have a reason to wear the suit again.
Joe Shelerud (@joeshelerud) 's Twitter Profile Photo

What can we expect in 2024? This yearly prediction episode of The Ad Project is always a fun one. adadvance.com/captivate-podc…

Joe Shelerud (@joeshelerud) 's Twitter Profile Photo

This is the best definition of Amazon Marketing Cloud I've heard: Listen to the full episode: adadvance.com/captivate-podc…

Main Street Summit (@mainstsummit) 's Twitter Profile Photo

Main Street Summit 2024 passes are officially on sale! Go to mainstreetsummit.com to reserve your spot and enjoy early bird pricing. Let the countdown to October begin.

Joe Shelerud (@joeshelerud) 's Twitter Profile Photo

The cookie is crumbling and moving forward the cornerstone of advertising success will increasingly rely on first-party data. In this landscape, Amazon stands out. Watch the full video on YouTube: youtu.be/lffsK_X8J4g?si…

Joe Shelerud (@joeshelerud) 's Twitter Profile Photo

…why do brands still advertise on #linearTV? This question came up in one of our meetings recently. Looking at the capabilities side-by-side, #streamingTV ads seem like an easy sell. But that’s not always the case. If you use linear ads, would enjoy hearing your input!

…why do brands still advertise on #linearTV?

This question came up in one of our meetings recently.

Looking at the capabilities side-by-side, #streamingTV ads seem like an easy sell. But that’s not always the case.

If you use linear ads, would enjoy hearing your input!
Joe Shelerud (@joeshelerud) 's Twitter Profile Photo

If you're looking to expand your knowledge of retail media - Anders Hjorth is an expert you need to be following. Thanks for coming on The Ad Project, Anders! Listen: adadvance.com/captivate-podc…

Joe Shelerud (@joeshelerud) 's Twitter Profile Photo

Retail media is growing faster than almost any other form of ad spend. $140 billion in ad spend, a growth rate of 21.8% year over year, according to Insider Intelligence. It's more than a buzz word. Need the retail media basics? Here you go: adadvance.com/blog/what-is-r…

Retail media is growing faster than almost any other form of ad spend.

$140 billion in ad spend, a growth rate of 21.8% year over year, according to Insider Intelligence.

It's more than a buzz word. Need the retail media basics? Here you go: adadvance.com/blog/what-is-r…
Joe Shelerud (@joeshelerud) 's Twitter Profile Photo

Hey San Francisco! I’m here to checkout #RampUp24. Anyone else going? This is my first time attending. It’s put on by LiveRamp so it will be focused around data collaboration with the shifting digital advertising and privacy landscape. If you’re going – let’s connect!

Hey San Francisco!

I’m here to checkout #RampUp24. Anyone else going?

This is my first time attending. It’s put on by <a href="/LiveRamp/">LiveRamp</a>  so it will be focused around data collaboration with the shifting digital advertising and privacy landscape.

If you’re going – let’s connect!
Joe Shelerud (@joeshelerud) 's Twitter Profile Photo

We are evolving here at Ad Advance. And growing. Currently looking for a Programmatic Media Manager to join our team in Duluth, MN. We are looking for someone with experience in media buying and campaign management. adadvance.com/blog/were-hiri…