Ok, so this was super fun - I’m in Vegas speaking about how to be successful with data in sales, on behalf of Varicent at Gartner’s Chief Sales Officer conference. At our booth, we raffled off a spot in the exec ed program “Advanced Analytics for Sales…lnkd.in/gNyfYUKj

I could use a little help thinking through a problem... it's sort of a multi-objective function / game-theory issue. Many years ago, I was pursuing a line of research on Supplemental Education Services - private tutoring companies that would be integrate…lnkd.in/gi5bWbS4

This week, I had to do a little data analysis, and I thought I’d try a new (to me) technique in R. In the past, it would take me about 1-2 hours of googling with trial and error to do something comparable. This week, with chatgpt = about 4 minutes. Wh…lnkd.in/gNpEq2DU

When making formal presentations, there are typically two ways of structuring the narrative (okay, maybe more, just bear with me): 1. First state your claim, and then explain the why and how behind it. 2. First explain the why and how, and build to event…lnkd.in/g3Knm-3y

Nice to be featured in Insight Mag by Northwestern University - Kellogg School of Management. Data democratization can be powerful but, at times, quite a challenge. lnkd.in/gW2Mm-aR

Got this DM today. That asterisk (with no footnote or explanation anywhere) sort of sticks out ;) lnkd.in/gxsG45vc

What a strange statistic… often a consumer doesn’t know when an interaction has been meaningfully personalized. Sure, there’s “surface level” personalization, like when a name is auto-filled. But effective personalization often doesn’t make itself known…lnkd.in/g6nqArwM

I am currently recruiting companies for Fall 2023 Analytical Consulting Lab at Northwestern University - Kellogg School of Management. I partner with companies who provide a real business question and real data (under NDA of course). Students spend 10 w…lnkd.in/gcxe8rXs

I run a unique and really, really good professional workshop for data professionals. "Communication and Collaboration for Data Teams" is a wonderful opportunity to enhance your data team's ability to work well with business team…lnkd.in/gpD74PhG lnkd.in/gWfET6e4

Outstanding opportunity for individuals and sales teams - Craig is an exceptional teacher and colleague. lnkd.in/daFw6Fhj

I am thrilled to share our new HBR article, “Will AI Replace the Front Office in Pro Sports?” AI is rapidly shaping the future of high-performance team development. And these same AI tools and concepts will also soon start to be…lnkd.in/g5UbS34M lnkd.in/gQVbAstC

If you are looking for a world-class program to build high-performance data teams, drop me a note. Cool stuff coming up in fall, but still room to make something happen in summer. And I’d be honored if you would share with your colleagues, peers, and…lnkd.in/gKBFMa_Z

Many of you in my LinkedIn orbit are data folks, but you should consider forwarding this on to your sales team. Awesome class, amazing faculty. lnkd.in/g-5bVAJt

Somehow, I just can’t seem to part with that order of toilet paper that I miraculously scored 3 years ago. I was so proud of my quick thumbs and online ordering savvy. lnkd.in/gvj-Y3tN

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One simple and practical way to use data to improve sales decisions is to incorporate customer lifetime value metrics. CLV isn’t just a diagnostic for firm health, but a great managerial tool. It can help you with resource allocation, better sales pl…lnkd.in/dUNxCQp6

An oldie-but-goodie... one of the most interesting and (methodologically straight-forward) studies I've ever run was an analysis of enrollment patterns of part-time adult education students. In any given term, these students could choose to take courses…lnkd.in/gsWMtrhy

For anyone interested in data communications / visualization, I think this is a fascinating document. The FDA released recommendations for drug companies / marketers on how to express efficacy and risk most appropriately. To me…lnkd.in/gmdTfZUq lnkd.in/gq96XUdt

Disappointed in PING GOLF. My teenage son saved up to buy himself a new golf club, and it chipped badly soon after. There’s no quicker way to lose a great customer than to tell a kid “sorry, we won’t help you.” Someone needs a lesson in understanding customer lifetime value.

Companies track everything—except their own decision-making. In his latest Forbes piece, Prof. Joel Shapiro explores why businesses should treat decisions as trackable data points to improve how choices are made—not just the outcomes. Read more: kell.gg/7c4k