First ever tweet is dedicated to #prcm3283s20 Excited spend the semester learning about the strategic use of social media in PR!

An interesting update to one of the most popular apps for our generation. Not sure how getting rid of the easiest access point of this feature is going to affect its usage #prcm3283s20

Here’s some good information on IGTV videos! IGTV makes it possible to post longer videos than a standard Instagram post allows, which can be utilized for an organization’s campaign or by their influencers/ambassadors. #prcm3283s20

I think the SGA elections are a great example of a campaign that utilizes social media. Most candidates use friends and campaign supporters, in addition to their own platforms, to act as ambassadors on social media to display support and spread their messages. #prcm3283s20

Social media platforms are constantly updating to keep users intrigued, like this Instagram update to stories. PR practitioners need to stay ahead of new trends in social media in order to use applications effectively! #prcm3283s20

The Plainsman is always a great example of how journalists can use social media to share breaking news, report on stories in real time, and engage with readers #prcm3283s20

#prcm3283s20 I think this WSJ tweet is super intriguing. The animated graphics are very attention grabbing and made me pause in my scrolling to read the story.

National Forest Foundation is a nonprofit that uses Twitter to share information, gain supports and engage audiences all while pairing posts with stunning visuals. #prcm3283s20 I think the NFF is a great example of a nonprofit using social media well.

Favorite line from this week’s reading: “Let your experience and community speak for you.” #personalbranding #prcm3283s20

“Make it a point to not only build your personal brand but to influence others within your business to build theirs.” #prcm3283s20 theladders.com/career-advice/…

Super relevant article by a social media professional who has been working in the industry for 5 years. It touches on a lot that we’ve covered in class, but cool to see it from an active professional! #prcm3283s20 medium.com/@busocial/seve…

“Social media is not a media. The key is to listen, engage, and build relationships.” - David Alston #prcm3283s20

Favorite line from this week’s reading: “A strategic plan provides a road map so that the life span and direction of content is not left to chance” #prcm3283s20 #chapter6

I love how many brands have been using social media to spread positivity during the #coronavirus outbreak. #prcm3283s20

"Don't let fear stop you from communicating." This is a great article about communicating and gathering information during a crisis like COVID-19 #prcm3283s20

Many organizations are using the pandemic as an opportunity to showcase themselves as responsible members in their local and global communities. I think this is a great example by Apple and their CEO Tim Cook! #prcm3283s20

Many organizations are curating social and online content to cover new obstacles found in COVID-19 quarantine life #prcm3283s20

Throughout COVID-19, my favorite social media response has been the increase in uplifting and positive content from a variety of organizations, influencers and communities. #prcm3283s20

I love the way Instagram is helping to support small businesses during the coronavirus pandemic through an already popular feature on its platform! #prcm3283s20

The Auburn Plainsman (and many other news organizations) has utilized social media to keep its communities informed during the COVID-19 crisis #prcm3283s20