I'm almost at 10k subscribers in my SEO Power Plays newsletter. Will be bumping up ad prices soon... last chance to secure an ad spot at my launch pricing. 💰

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Let me know if you're interested and I'll…

SEO newsflash: “EEAT” is literally just backlinks and site authority.

Case in point, this article ranks #2 for “best printer”

Common sales objection:

'They are cheaper'

How to respond:

I hear you. Remind me what you charge per seat for your SaaS? $100/mo? Hmm, I am seeing on G2 that XYZ competitor charges $10/mo per seat? You charge more because you are a better solution, right? We do the same!

SEO Lead: “your audit echoed our fears that our current agency isn’t getting results. What’s your price?”

Me: “$10,500/mo will cover all bases here.”

SEO Lead: “Hm, our current agency charges $5k/mo”

Me: …………..

Inter-Soft Stacked Marketer I recommend The App Collective (for Shopify app owners) by Deborah Mecca: theappcollective.substack.com/p/hi-hellois-t…

For content marketers, I recommend Tracey Wallace's Contentment: workweek.com/discover-newsl…

For SEO, I like SEO Power Plays by Jeremy Moser: seopowerplays.com

Startups that waste 6-12 months “deciding” on an agency/service is likely an exact causation of failure.

Indecision and inability to just send it and try things = very likely to fail.

Google just updated their SEO guidelines:

If you've been publishing AI content, the algorithm is about to slam you if it hasn't already.

Completely shocking, utterly mind blowing, unforeseen SEO news:

Clicking 2 buttons and publishing garbage AI articles at scale didn’t work

AI SEO content has been all the rage in the last 12 months.

Yet every single AI case study I've seen shows the same trend....

Traffic explodes fast because you can generate 1000s of pages of content in seconds.

Sounds awesome, right? Right...?

But in just a matter of months,…

Links are, have been, and likely always will be the #1 ranking factor for SEO.

Build. More. Authority.

Woke up to a winter wonderland here in Tennessee ⛄️

Here's my take on this, only because I was DM'd and asked by 5 people:

- What they did was impressive, but contextually kinda dumb, and certainly not new.

- AI content at scale works for really top of the funnel content where nobody will remember you anyways, like 'create a…

We’ve signed 6 new incredible clients for November.

Many household names in their spaces looking to put fuel on the SEO fire.

Stoked for continued growth and a truly impressive team of SEOs we’ve built so far 🚀

If you are a founder of a brand and not a marketer and debating in-house vs agency or freelancer.

Stop. Don’t run it yourself. You’re going to be a terrible manager.

“Why don’t you sell a course on SEO?”

Time spent growing my agency nets 10x more. And why would I want to create competition for myself?

If someone sells a course teaching you to do exactly what they claim to crush it at, have healthy skepticism.

Social media brainwashed an entire generation into thinking they’ve failed at life if they aren’t making 200k/yr at 24, despite almost nobody in America making 200k/yr at any age.

People live a $100-200k/year lifestyle now, before they get the money to do so, and then wonder…

SEOs following Google guidelines like a religion: 📉

SEOs doing what actually works: 📈

If you listen to everything Google tells you about how to do good SEO, you’re probably not very good at SEO.

Hiking the Tennessee-Georgia state line 🥾

Growing your personal brand on social is saturated for one reason:

Everyone wants to build a personal brand before doing things worthy of a personal brand.

Build something interesting and successful. Talk about it. Grow personal brand.

Most attempt this in the wrong order.