Tracey Wallace(@TraceWall) 's Twitter Profileg
Tracey Wallace

@TraceWall

Tweets about content, ecommerce, marketing | @Klaviyo | Former @MarketerHire @BigCommerce @Mashable | A @Workweekinc friend 🏳️‍🌈

ID:177444328

linkhttps://bit.ly/3mKRR3c calendar_today12-08-2010 04:08:22

17,8K Tweets

12,5K Followers

3,4K Following

Tracey Wallace(@TraceWall) 's Twitter Profile Photo

We know that 40% of our customers operate multiple @Klaviyo accounts—and we heard you when you said you wanted a more seamless experience. We built Klaviyo portfolio for you. bit.ly/3QkG8aH

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Klaviyo(@klaviyo) 's Twitter Profile Photo

Do you find yourself spending too much time toggling between accounts to handle user management, billing, or compiling individual reports?

Introducing Klaviyo portfolio, the smartest way to manage all your accounts in one place.

Learn more here: klaviyo.com/features/portf…

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Harshala Chavan (She/her) 🐿️(@harshalachavan7) 's Twitter Profile Photo

This is the BEST content piece on webinar strategy that I came across.

Covers sales cycle and its relation too.

No fluff, only actionable value by Tracey Wallace and Workweek 🤝

workweek.com/2024/04/16/a-w…

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Tracey Wallace(@TraceWall) 's Twitter Profile Photo

Similar to email, effective SMS marketing relies on a fine-tuned audience targeting strategy to see results. But when @Klaviyo surveyed ecommerce execs for their input on personalized marketing at scale, they identified a glaring obstacle: data siloing. bit.ly/3xwIDR1

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Klaviyo(@klaviyo) 's Twitter Profile Photo

What can AI do for you?

Check out the findings from our survey of 1.5k+ marketers, revealing how AI is transforming day-to-day marketing tasks and shaping the future of our industry.

Get the full report here 👇

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Tracey Wallace(@TraceWall) 's Twitter Profile Photo

The typical rhythms of seasonality don’t have to prevent your business from connecting with—and providing value to—new or existing customers. Here’s how AriZona Beverage Co. used @Klaviyo’s foolproof 4-step formula to combat seasonal fatigue. bit.ly/4cCT19X

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Amanda Natividad(@amandanat) 's Twitter Profile Photo

This is the best marketing advice I have read in maybe... years.

Hats off to Bernard Huang on coining and fully explaining 'Ranch-style SEO.'

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Tracey Wallace(@TraceWall) 's Twitter Profile Photo

If Google and Yahoo’s new sender requirements have taught email marketers anything, it's that technical details are just as important as a beautiful design or a clever subject line… and BIMI is one such technical detail you don't want to overlook. bit.ly/4akdY7Y

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Tracey Wallace(@TraceWall) 's Twitter Profile Photo

Looking to grow your audience faster? Here are 4 @Klaviyo customer use cases that use A/B testing to build a bigger addressable audience across email and SMS. bit.ly/3PQyrsH

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Kaleigh Moore(@kaleighf) 's Twitter Profile Photo

If you need blog content/articles written by a human (who's been doing this with teams like @shopify, Klaviyo, Stripe, and others for the last 10 years), let's chat.

I've got an opening this month that is typically filled within the hour anytime I put a notice like this out!

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Klaviyo(@klaviyo) 's Twitter Profile Photo

📈 Want to learn how top brands drive revenue?

Tune in March 28 at 12 p.m. ET for a webinar with Klaviyo's Suzanne Orzech.

Discover how Balsam Hill achieved 65% Klaviyo-attributed revenue during peak season and get actionable insights for your brand:

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Andrew Youderian(@youderian) 's Twitter Profile Photo

The always insightful Tracy Wallace dropped by to lay down some serious ecommerce wisdom and wow, did she deliver! 🔥

Some killer nuggets from our chat:

Solo practitioner or bust if you want to crush organic content. Those monster teams just can't hang. 💪

What's old is new!

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Tracey Wallace(@TraceWall) 's Twitter Profile Photo

Your ultimate guide to Klaviyo AI is finally here. 🤖 Join us for a deep dive into the world of AI-powered marketing and learn how to take your campaigns to the next level. From predictive insights to personalized automation, this course covers it all. bit.ly/4avzzKn

Your ultimate guide to Klaviyo AI is finally here. 🤖 Join us for a deep dive into the world of AI-powered marketing and learn how to take your campaigns to the next level. From predictive insights to personalized automation, this course covers it all. bit.ly/4avzzKn
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Natalia Dinsmore(@nataliadinsmor9) 's Twitter Profile Photo

After 6+ years in content marketing and experiencing the effects of burnout, I never thought about how writing itself (not for marketing but for productivity) could be a tool to stave off burnout.

Thoughts after reading Tracey Wallace's newsletter on 'remote best practices':

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Tracey Wallace(@TraceWall) 's Twitter Profile Photo

Since Cuyana switched to Klaviyo, the time it takes to get a new user onboarded and sending emails dropped 60%. Read their story: klaviyo.com/customers/case… bit.ly/48YDWwg

Since Cuyana switched to Klaviyo, the time it takes to get a new user onboarded and sending emails dropped 60%. Read their story: klaviyo.com/customers/case… bit.ly/48YDWwg
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Ben Zettler(@benzettler) 's Twitter Profile Photo

Open rates are mostly irrelevant.

So, should email marketers pay attention to them?

No.

Okay, maybe that's just to get your attention.

But, no. At least not in the context of how they have been used historically: as an initial indicator of how effectively you’re getting your

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Tracey Wallace(@TraceWall) 's Twitter Profile Photo

Join Klaviyo and Ezra Firestone on March 20 for a speed presentation on using email and SMS to increase brand revenue, including backend views across real brands––with next steps and takeaway strategies you can implement ASAP. bit.ly/4912l4s

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Kaleigh Moore(@kaleighf) 's Twitter Profile Photo

I think one thing I took from SXSW this year was that people want experiential, interactive brand activations rather than conference sessions where you sit in a big room and get talked at. The unofficial events were incredibly engaging and so busy! A night/day difference.

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Tracey Wallace(@TraceWall) 's Twitter Profile Photo

“For a bulk sender like us, any efficiency that gets us the same or better end results is a win. I highly suggest Klaviyo AI—we tap into probably only 30% of what we could do in Klaviyo, and it’s already been amazing.” bit.ly/3T15Yky

“For a bulk sender like us, any efficiency that gets us the same or better end results is a win. I highly suggest Klaviyo AI—we tap into probably only 30% of what we could do in Klaviyo, and it’s already been amazing.” bit.ly/3T15Yky
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