What's the most important thing for #SocialMedia? Finding a voice that your audience identifies with and understands. #pr

Why the Smartest Companies Are Embracing Remote and Flexible Work Arrangements via @danielnewmanuv ow.ly/D4Hvv

Let's talk competition. Rather than trying to ignore/discount competitor success, be proactive and find out WHY they're having success. #pr

Social media only works if you're social. Interacting with your consumers is key to building relationships.

#SocialEngagement should never be treated like an advertisement or a push message. You are to join the convo not make announcements. #pr

Social media is not a commercial. Don't treat it like one. #PR #SocialMedia

You may have a huge number of followers but who are they? Do they match the market you're reaching offline?

You could be looking at more companies following you than consumers. Find out who you are reaching #lt #lasttweet

Try to remember, measurement is your friend not your foe. Prove the power of PR! Impressions are 1 thing. What about sentiment?

Finding your social media messages stale? Remember the point is to be social! Interact, talk about things other than your products! #pr