Champagnebreakfast, riverrafting in the city and snapslunches. All got cancelled. A true nightmare for local media. Put together a piece for INMA on a fun and engaging project in Uppsala, Sweden. inma.org/blogs/ideas/po…

What journalists can learn from a former DJ? Listen to what the audience wants. ow.ly/asUB50Bdb48 Jens Pettersson

.Aftonbladet and Expressen have adopted chat features to engage with readers and to help readers engage with each other during this time of COVID-19-related breaking news. ow.ly/iT0E50CLy0O Jens Pettersson

Media companies can tap into nostalgia — nightlife memories, city developments, and old ads — to engage readers in a new way. ow.ly/tyzX50Dnnff Jens Pettersson

A Facebook group taps into nostalgia, encouraging readers to relive their favorite nights of dancing and entertainment. ow.ly/kc3y50Dnnfr Jens Pettersson

In, lyssna, delta! I'm discussing “ÅRETS DAGSTIDNING: Produktutveckling på magkänsla – eller?” with Thomas Mattsson, Morgan Andersson, Sara Novak, and Lina Hallmer. Today, 17 Feb at 11:30 AM CET on Follow @Clubhouse. Join us! joinclubhouse.com/event/myX0Bo9e

NTM’s new insights tool removed barriers and friction so reporters can easily access audience data within their day-to-day workspace. ow.ly/459M50E4EMc Jens Pettersson

Journalists using NTM's dashboard can see how their colleagues' work is performing. ow.ly/pRg050E4EMM Jens Pettersson

Creating value, building relationships, and forming reader habits underpin NTM’s reader revenue journey. ow.ly/DAUt50ENZuS Jens Pettersson

Every news media organisation is trying to find the next big thing that will engage online audiences. ow.ly/eQXI50FjuHm Jens Pettersson

NTM is experimenting with emojis to drive user engagement. ow.ly/wF5j50G5UuV Jens Pettersson

Logged-in subscribers on NTM platforms will have the opportunity to use emoji reactions and leave article comments. ow.ly/2nPu50G5Uvl Jens Pettersson

NTM’s deep content analysis will guide its strategy in reaching its target audience of 30- to 50-year old readers. ow.ly/b1OX50Gy4Tg Jens Pettersson

NTM editors have developed checklists to make sure they don’t skip the important selection questions before getting started. ow.ly/NHCc50Gy4U0 Jens Pettersson

NTM's deep analysis of published content found that its digital audiences doesn’t read much of the existing coverage on music, arts, and literature. ow.ly/H76a50Gy4TW Jens Pettersson

.Jens Pettersson on robot journalism: “We use this primarily to speed up production and create a lot of high volume on the right topics and let human journalists focus on other stuff that is more important for them to focus on.” ow.ly/Q3CW50HQyWR #inmasubscriptions

Representatives from NDC Mediagroep, NTM Group, and United Robots will discuss the impact of robot-generated content on the news publishing industry during an INMA member-only Webinar on Wednesday, March 30. ow.ly/JAJ950Itp4I @ardboer Jens Pettersson

NTM is doubling down on its Instagram strategy and has found success in reaching women and those between 27 and 43 years old. ow.ly/BpWl50J3vQP Jens Pettersson

A disappearing text campaign from NTM demonstrated to readers what things would look like without freedom of the press. ow.ly/2tk750JHyWj Jens Pettersson

Data analysis by NTM indicates investment in live TV sports is paying off. ow.ly/6c5950KSu3t Jens Pettersson