We are here to help our clients and the industry plan and predict for what's next - Jeff Greenspoon Learn more at consumervision.dentsu.com Dentsu USA #AWNewYork

I've shared "what's next" for retailers in 2030. Here's what's critical to think about "now"in 2022/23 - Jeff Greenspoon Dentsu USA #AWNewYork

Today Jeff Greenspoon spoke at the ‘Creativity Will Save Our Planet’ panel sponsored by HOPE Hydration 💧. He shared dentsu’s philosophy on integrating sustainability: “No longer is the future of sustainability about competition, it’s now about a creating a coalition for change.”

Dentsu kicks off The ANA Masters of Marketing with Jeff Greenspoon President, Global Solutions, and Leah Meranus, Chief Media Officer, DentsuX US as they discuss future trends with iHeartMedia CMO, Gayle Troberman. Learn more here: bit.ly/3zaPPQ

Brands can gain a lot of value from participating in the gaming economy. However, to find their place in #gaming culture & resonate with #gamers, brands need to focus on the value they bring. Read more in For the Game. fal.cn/3thRd #dentsugaming #gamingindustry

We're taking our #media #decarbonisation initiatives to the next level! In early 2023, #CarbonEmissions data will be integrated into dentsu's proprietary CCS Planner system, enabling brands to model the carbon impact of media campaigns. Read more on the next phase of our journey.

Looking forward to a great session at #AWLATAM with our team at 123 Mexico. Come hear what 30,000 consumers and 20 experts told us about the next decade of marketing innovation.

NEW THOUGHT LEADERSHIP | For the second year running, we have collectively gathered the insights and predictions of our global media agencies into the ultimate 2023 Media Trends guide for marketers worldwide. Download your copy today! info.dentsu.com/2023mediatrend… #media #trends2023

THOUGHT LEADERSHIP | Our newest report, 2023 Media Trends, conveniently groups key 2023 trends within three overarching categories reflecting core themes of Content, Commerce and Community. Download this ultimate marketers guide here. info.dentsu.com/2023mediatrend…… #media #trends2023

Despite holding companies' focus on attention metrics, there's still no industry measurement standard. adweek.it/3RJbHL6

Key themes from #NRF2023 put a focus on enhanced retail experiences, putting the shopper first and humanizing through technology. Read our recap: ow.ly/BnWy50MG2aj

Happy Mother's Day! Thank you to all of the mothers everywhere who are our real-life superheroes year-round. You make it real, and we are so glad to be a part of your community.  #dentsuAmericas #ThankYouMom #MothersDay

49% of U.S. CMOs prioritize the expression of their brand and products/services, while 40% of CMOs in Canada are more focused on customer experiences.​ Find more insights in our #CMONavigator: ow.ly/A0Vm50OBXyp

According to dentsu’s consumer research, gaming is now regarded as a better way to fill spare time than Movies & TV and social media. Read more consumer insights: ow.ly/Ffli50OKq6h

By 2030, we will have entered the age where consumers’ eco-concerns will be central to purchasing decisions. #Media & #Entertainment companies can use their platforms to develop products & content in ways that positively impact the environment. Read more: ow.ly/YX5g50OKu5q

Generative #AI will be the future. ​91% of CMOs and 78% of consumers agree that #AI will be a major pillar of society over the next 10 years. Read more in our #CMONavigator: ow.ly/KXgr50OIYCv

Perceptive CMOs focus more on innovation, prioritizing category disruption & #AI tech adoption. Our #CMONavigator found that 82% of perceptive CMOs say AI greatly impacts their work compared to 78% of non-perceptive CMOs. Read more: ow.ly/uE2H50OIYN1

🇨🇦🇮🇱 #IStandWithIsrael

Leveraging insights from 30,000 global consumers and 20 experts, our #ConsumerVision2035 report outlines the forces reshaping technology, culture, consumers, and brands. bit.ly/44OQuFQ

“Business leaders and brand builders must start preparing for this new landscape today with both technology and creativity,” said Jeff Greenspoon, Global Practice President, Integrated Solutions, dentsu. #innovatingtoimpact #vision2035 campaignme.com/dentsu-release…