🚨New Paper🚨 Many have asked my opinion on Elon Musk's new verification, blue check & identity cue ideas for @Twitter. Today we published a large-scale experiment in Nature Human Behaviour showing identity cues have dramatic effects on how we perceive & engage with content online A🧵

It's double Jasons as Dr Jason Pallant gives the ANZMAC 🌏 best paper award for the Digital Marketing track to Jason Weismueller - an amazing effort for a doctoral student! Ka rawe to the team, too, including Paul Harrigan 🎓🌏. #anzmac2022 UWA

Did you know that misinformation is ✅ shared more often than accurate info ✅ elicits more negative emotions ✅ is stronger for those at the ideological extreme Congrats to Jason Weismueller + team for Best Paper in the Digital Marketing and Social Media track 🙌🏻 #anzmac2022

And thats it for #anzmac2022 ! Thank you 🙏🏻 to everyone involved in this year's conference from the board, the organisers, the team at JTPM, UWA Club staff, every one of our presenters and track chairs and of course our volunteers. See you all at the Gala! - Kim out ✌🏻