Jason Bagley (@jasoncbagley) 's Twitter Profile
Jason Bagley

@jasoncbagley

Former CCO of Wieden+Kennedy Portland, founder of The Audacious School of Astonishing Pursuits

ID: 48097756

linkhttps://schoolofastonishingpursuits.com calendar_today17-06-2009 20:13:43

963 Tweet

1,1K Followers

130 Following

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Most people massively under estimate the relentless attention to detail and irrational obsession with craft that is necessary to make extraordinary work. And how many delicious snacks are at craft service.

Jason Bagley (@jasoncbagley) 's Twitter Profile Photo

CDs--here's how to only get safe, boring ideas from your teams: Only celebrate creatives who get work produced. You'll be training your teams to only present ideas they think the client will buy (aka safe work). If you want wild, audacious ideas, make it clear to your

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CD's: wanna see wild creativity spew from your creatives like a fun volcano? Give them a specific, singular desired outcome, and complete freedom in how to do it. You can't have high expectations from creatives without high freedom.

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A fancy title will be fulfilling for a day. Awards and accolades will be fulfilling for a month. More money will be fulfilling for 6 weeks. Working your butt off to master your craft and become one of the best in the world at what you do will be fulfilling for your entire life.

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Know what's more valuable than raw talent? Average talent that refuses to stop. I've hired and managed both, and I'll take unreasonable relentlessness every time. All progress depends on the unreasonable man or woman.

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CD's, to develop world-class creatives you must provide 3 things: 1. High freedom 2. High standards 3. High support Exceptionally motivated creatives will succeed without #3. Most will not.

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If you act like a vendor, clients will treat you like a vendor. They have brought you in because you have expertise that they lack. So don't just service the client, lead them.

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Just heard a great team mantra: "Kind not nice" It is unkind to not give people the feedback they need to be successful. Prioritize long-term kindness over short-term niceness.

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On a call with Steve Ayson looking at rough cuts and the question was just asked, "We're still going to have body parts flying everywhere right?"

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Metaphor for good comedy commercials: BEGINNING: You’re blowing up a crazy looking balloon. MIDDLE: You blow it up way bigger than they thought the balloon could hold, creating tension. END: You satisfy and surprise the audience by popping the balloon to reveal that it was

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The client is treating you like a vendor because you're acting like a vendor. Act like an invaluable partner, with a strong POV who cares enough to tell the truth, even if they don't want to hear it.