Most people massively under estimate the relentless attention to detail and irrational obsession with craft that is necessary to make extraordinary work. And how many delicious snacks are at craft service.

CDs--here's how to only get safe, boring ideas from your teams: Only celebrate creatives who get work produced. You'll be training your teams to only present ideas they think the client will buy (aka safe work). If you want wild, audacious ideas, make it clear to your

CD's: wanna see wild creativity spew from your creatives like a fun volcano? Give them a specific, singular desired outcome, and complete freedom in how to do it. You can't have high expectations from creatives without high freedom.

Don't follow the money. Follow the creative opportunity, and the money will find you.

"Ideas have to be very something because medium something won't break through." -Joe Staples, COO, Mother

Obsessed beats talented every time.

A fancy title will be fulfilling for a day. Awards and accolades will be fulfilling for a month. More money will be fulfilling for 6 weeks. Working your butt off to master your craft and become one of the best in the world at what you do will be fulfilling for your entire life.

Know what's more valuable than raw talent? Average talent that refuses to stop. I've hired and managed both, and I'll take unreasonable relentlessness every time. All progress depends on the unreasonable man or woman.

CD's, to develop world-class creatives you must provide 3 things: 1. High freedom 2. High standards 3. High support Exceptionally motivated creatives will succeed without #3. Most will not.

If you act like a vendor, clients will treat you like a vendor. They have brought you in because you have expertise that they lack. So don't just service the client, lead them.

Just heard a great team mantra: "Kind not nice" It is unkind to not give people the feedback they need to be successful. Prioritize long-term kindness over short-term niceness.

On a call with Steve Ayson looking at rough cuts and the question was just asked, "We're still going to have body parts flying everywhere right?"

"Treat silliness seriously and treat seriousness silliously." -Legendary creative and tobacco baron Andy Laugenour

Stop wasting time bad mouthing people on Fishbowl, and go become so good haters start badmouthing you on Fishbowl.

An idea on the page is better than 5 in your head.

Metaphor for good comedy commercials: BEGINNING: You’re blowing up a crazy looking balloon. MIDDLE: You blow it up way bigger than they thought the balloon could hold, creating tension. END: You satisfy and surprise the audience by popping the balloon to reveal that it was

As a creative, the first and most important person to entertain is yourself.

"Luck" is what happens when high levels of skill is combined with consistency.

The client is treating you like a vendor because you're acting like a vendor. Act like an invaluable partner, with a strong POV who cares enough to tell the truth, even if they don't want to hear it.

Making everyone happy in the short term will make no one happy in the long term. Especially yourself.